192: Ex-Video Game Creator builds a Health & Wellness Yoga Empire – Brett Larkin of Uplifted Yoga

192: Ex-Video Game Creator builds a Health & Wellness Yoga Empire – Brett Larkin of Uplifted Yoga

Background on Brett Larkin of Uplifted Yoga:

Brett Larkin is the founder of her award-winning YouTube channel, Uplifted Online Yoga Teacher Trainings, a successful entrepreneur, and sought-after online business consultant. A digital pioneer in training online yoga teachers, Brett has certified over 1300 yogis to become teachers and healers. Veteran yoga teachers turn to Brett to deepen their skills and jumpstart their businesses. As a visionary, Brett has been featured in Forbes, Entrepreneur.com, and Gaia, and as a teacher she has brought her unique approach to executives at Silicon Valley’s hottest companies and developed a devoted following globally.

Brett co-founded and sold two successful health & wellness businesses before developing Uplifted Yoga as a successful global business. An industry disrupter, Brett is an expert at successfully transitioning traditional brick-and-mortar industries into the online space, while accelerating revenue and impact.

Time-Stamped Show Notes:

[3:40] Brett Larkin is based in Seattle and she runs Uplifted Yoga, which trains yoga teachers and offers different courses for yoga enthusiasts.
[5:03] Brett explains in detail the business model of Uplifted Yoga.
[8:12] Communicating regularly with her customers through live video, even before YouTube, Facebook or Zoom became popular, really worked out for Brett.
[11:35] From being a hobbyist, solopreneur, Brett has grown Uplifted Yoga to become a multi-seven figure business today.
[13:38] At a very young age, she was greatly influenced by her father with entrepreneurial ideas that became useful as she grew up.
[15:35] She had a career in the video game industry developing dance and movement games.
[20:38] Growing an email list and doing email marketing were an important contributor to the early growth of Uplifted Yoga.
[27:53] In 2014, Brett went to a YouTube creator event, which changed her life dramatically.
[35:54] Before the success of Uplifted Yoga, Brett has tried different things that didn’t work out.
[39:24] Brett points out the importance of engaging with your audience or business community.
[40:18] From doing memberships, Brett focused on creating an online yoga teacher training video.
[42:57] In terms of engaging with her audience, having a private Facebook group worked really well for her.
[46:21] Looking at the positive testimonials and messages from her students keep Brett motivated.
[50:18] The last 5 years of Uplifted Yoga were full of rapid growth.
[59:26] Brett talks about how it is being a female entrepreneur.
[1:00:22] The Handel Method is a life coaching company that has been helpful for Brett.

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