115: Fireworks, Sparklers, & Soda Stores – Oh My! This Entrepreneur Doesn't Hold Back…

Background on Mark Lazarchic of Serenity Ventures:

Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels, the public is constantly delivered levels of service and quality that spark no loyalty or interest. He believes that he actually has a physical condition that angers him when he sees people running a business, treating their customers like crap, and still making money.

Every business he enters has a distinct definition – 1. To be the absolute best at what we are doing and 2. To create an emotional bond between ourselves and our customers. Mark enjoys being disruptive in business as well as real life. Once put in the corner at school, he now dominates business by being that guy. In his “spare time” Mark is the father of 4, the husband of one, Lord and Master of two dogs, and wage slave for two cats.

Time-Stamped Show Notes:

[3:47] Mark Lazarchic is currently running 6 businesses. He runs a fireworks company, wedding supply company, and he manages the largest soda shop in the world.
[5:31] Mark tells the story about how he got the idea of creating his own soda shop.
[7:12] Mark runs businesses that make people happy. His fireworks, wedding supplies, and soda shop business make people happy.
[8:35] Mark dropped out of high school because he didn’t enjoy it and he’d rather go to work.
[11:00] In his 20s, Mark decided to start his own landscaping company, and then he got tired of it and became a turnover painter.
[13:31] Mark tells a funny story about his favorite uncle who mocked and laughed at him even though he was earning a decent amount of money.
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[17:15] In 2004, Mark started his first company, which is a fireworks business.
[20:55] During the early days of his fireworks business, Mark did a lot of mistakes and everything was not going his way.
[24:19] Mark took a big gamble in order to jumpstart his fireworks business once again.
[31:07] After the fireworks season, Mark looked for other possible business opportunities. Eventually, he decided on selling wedding sparklers.
[34:04] Mark used Google Adwords to promote his wedding sparkler website. He had to learn how to use Google adwords so he could create his own online advertising campaign.
[37:23] Google shut down all his online ads on wedding sparklers but Mark found several ways to work around this problem.
[41:37] Mark believes entrepreneurs should have a therapist. He discusses why he started seeing a therapist.
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[53:05] Mark provides some important tips regarding online selling, Google adwords, and SEO.
[1:02:33] Mark emphasizes on the importance of having a good bookkeeper.