P19: How to Pivot Your Pricing… to Gain More Customers! An Update from James Carbary of 🐟 Sweet Fish Media 🐟

Video & Audio of Our Call:

Sorry, this Content is for Members Only... Become a Patreon Member to Unlock Instantly!!!

Background:

We had James Carbary as our amazing guest on Episode 40, when kicked this podcast off just a few years ago. James gives us an update on how he's changed his business model to make it more cost-effective for his clients, which also helped him land more clients as well. As a reminder, James Carbary produces podcasts for the most innovative B2B brands in the world. He is the founder of Sweet Fish Media, and also serves as the Executive Producer and Co-Host of the B2B Growth Show. They aim to establish thought leadership, fuel content strategy, and create strategic relationships with ideal clients, potential referral partners, and industry influencers.

The podcasts that Sweet Fish Media produces are deeply aligned with a strategy called Content-Based Networking. This strategy is defined as collaborating with ideal clients, potential referral partners, and industry influencers to build meaningful relationships by creating content together. James is a contributor for Entrepreneur & Business Insider, and he’s the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know.

Time-Stamped Show Notes:

[0:26] The company is named Sweet Fish Media because James loves the Swedish Fish Candy.
[1:28] Sweet Fish Media started as a blog writing agency in their first year. James shares a brief history of the company.
[5:24] In 2016, James launched their most popular podcast called B2B Growth, which has been downloaded 3 million times.
[9:33] James explains why he wants to be the owner of the shows and why it is better for the customers and the market.
[11:57] From being a podcast marketing agency to a media company, James discusses their strategic transition.
[18:59] Sweet Fish Media wants their business model and vision to become clearer.
[21:44] This idea called Collective Thought Leadership has been very effective for James. He also shares his views about competition within the industry.
[24:43] James admires the content quality of Austin’s podcast and how this show has built its audience. He firmly believes that there’s a lot more that goes into producing a podcast than most people think.
[26:19] There are a couple of procedures that a client undergoes when they sign up to produce a podcast or media content with Sweet Fish Media.
[30:25] James introduces his book called Content-Based Networking, which is the foundation for their entire business.
[36:36] This year, the company is set to become an Inc 500 Company because of the business strategy that they followed.
[38:24] The prices for being a part of the new model of Sweet Fish Media actually went down.
[43:32] What’s the biggest value that the clients get when working with Sweet Fish Media? James answers this important question.
[45:22] Five years into the business and James is the third-highest paid in the team even though he owns the whole thing.

Fabulous 4 Questions:

📖📚 Favorite Book(s)? Love Does: Discover a Secretly Incredible Life in an Ordinary World by Bob Goff
🙌😎 Favorite Amazon.com purchase? WizGear Magnetic Car Mount Phone Holder
🌱💸 Favorite Tool that's GROWN your Business? Mailshake.com
💭💡 BIGGEST Challenge keeping your Business from GROWING? Selling something that our target market doesn't want.

Key Point from the Interview:

“To my knowledge, nobody else is doing it this way. It’s working really well for us, we call it Collective Thought Leadership, it’ll be something that I… one of my next 2 or 3 books will be about this whole idea of like going further faster by going together. And I think by companies coming together, people coming together and building a media property together, I just think it’s a whole lot more effective.”

Resources Mentioned:

Secret Resources:

Sorry, this Content is for Members Only... Become a Patreon Member to Unlock Instantly!!!

Feedback? Questions? Comments? We would love to hear from you! Hollar at us via: Twitter (@acpeek), Instagram (@millionaire_interviews), LinkedIn (@austincpeek), Facebook Group (@mipvips), or Email: [email protected].

James Carbary of Sweet Fish Media

Want More? Join Our Membership on Patreon!