181: Washing your Nuts in the Shower 🛁… a Ballsy Approach to Business – Adam Hendle of Ballsy Brand

Adam Hendle - Ballsy Brand Interview

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Background on Adam Hendle of Ballsy Brand:

Adam Hendle created the idea of the Ballsy brand when he was in the shower. Ballsy is an active lifestyle brand providing high-quality men’s personal care products that inspire and motivate thrill-seekers, athletes, and everyday guys to live life to the fullest. Their current products include Ballwash, Sack Spray, and Nut Rub Solid Cologne.

In 2008, Adam built the IAmTrend.com from the ground up becoming both an authority and destination in the indie clothing industry with over 40,000 unique visitors per month. He also became one of the original team members of Storenvy.com and was appointed as the first Director at Storenvy. In 2015, he was hired as a general manager in FameBit, which was acquired by Google in 2017.

Time-Stamped Show Notes:

  • [2:54] At 37 years of age, Adam Hendle is the founder of Ballsy, which specializes in men's personal care products, primarily in the area below the belt or groin area.
  • [4:52] The social media plays a huge role in marketing the Ballsy products and the move to make them an ideal gift item for men was a success.
  • [8:17] The Ballsy products can also be used for other applications.
  • [11:04] Adam’s dream, when he was still in college, was to become a touring musician. Running his musical band was a big factor in honing his entrepreneurial skills.
  • [12:04] In his mid-20s, Adam gained a ton of valuable experience in eCommerce.
  • [17:21] Adam provides some tips on how to grow an online community.
  • [20:00] It took about 6 months for Adam’s community group to grow and gain traction.
  • [22:52] After his stint on Storenvy, he joined a startup company called FameBit, which focuses on influencer marketing.
  • [28:25] When FameBit got acquired by Google, Adam was already working on his Ballsy brand.
  • [29:33] The idea of Ballsy came up while Adam was in the shower.
  • [30:39] Adam talks about how he started his own business and manufactures the products.
  • [36:38] During the launch of his brand, Adam realized that his best customers were females who were in a relationship and had an active lifestyle.
  • [41:38] When he successfully sold all his products throughout the holiday season, he wanted to see if he could build it as a brand and make it a full-time business. In their first year, they had about $3 million in sales.
  • [45:36] The hardest thing for Adam was leaving Google and going full-time on his business.
  • [47:03] In terms of marketing, they focus more on Facebook and Instagram.
  • [49:02] Including humor in the Ballsy brand is a contributing factor to their success.

This Episode Sponsored By:

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Fabulous 4 Questions:

  1. 📖 📚 Favorite Book(s)? Shoe Dog by Phil Knight, Money Master the Game by Tony Robbins, Living with a Seal by Jesse Itzler
  2. 🙌😎 Favorite Amazon.com purchase? Trampoline
  3. 🌱💸 Favorite Tool that's GROWN your Business? Slack — Being a remote team we couldn't operate without it.
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Right now, it's managing fulfillment and supply chain through the Coronavirus climate.

Key Point from the Interview:

  • “It was just kind of this Aha moment in the shower and I’m like – I wonder if someone’s ever created something called ball wash. It’s a fun name, it’s bold, it would get people’s attention. So, I literally jumped out of the shower, Google searched ball wash and nothing came up.”

Resources Mentioned:

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