P57: 🔥 Feedback Friday IV 🔥 Deep vs. Wide – How to Sell More of Your Product (w/ Krystle Robinson-Hershey of Sage & Elm Apothecary)

Video & Audio of Our Call:

Time-Stamped Show Notes:

• [2:49] Krystle wants to increase their online sales and she wants her product to be in more stores across the country.
• [5:10] Bar soaps are her most profitable product, which retails at $6.
• [7:50] All the oils they sell are vegan and can be used from head to toe for hydration. They retail at $10.
• [11:22] The packaging of her soap is minimal, which means that it is environmentally friendly and buyers can easily smell it.
• [13:12] Krystle is hoping to increase both her direct-to-consumer business and wholesale business.
• [15:11] Leaving a legacy for her family and impacting the community by providing jobs are her main goals.
• [17:11] For her next step in the business, Krystle wants to focus more on B2B.
• [19:16] Raine offers several recommendations for Krystle on her B2B venture.
• [21:33] Deep versus wide is one of Raine’s favorite concepts and he provides a more in-depth explanation about this.
• [24:46] Choosing the restaurant venture has its own hurdles and problems.
• [30:14] In terms of her packaging problem, Raine offers his connections to produce affordable custom-made packaging.
• [35:46] Reaching out to hotels, spas, and growing her buyer list is what Krystle should be doing now. Raine also provides his own approach.
• [41:13] Going to farmer’s markets and festivals has produced a lot of leads for Krystle.
• [42:54] Austin recommends TravelingMailbox.com, which helps provide a professional business address for small entrepreneurs.
• [44:33] Raine suggests developing a better-looking label for Krystle’s liquid soap or body wash.
• [54:49] Going all-in on hotels is one of Raine’s suggestions. He also offers the idea of subscription boxes.
• [58:25] Raine gives insider info about deal sites like Groupon.
• [1:02:49] Krystle summarizes what she has learned so far from this call.
• [1:06:46] Austin talks about a strategy that Krystle can try out to promote her product in hotels.
• [1:11:47] She is excited about the plan given to her and she thinks it’s totally awesome.

Key Point from the Interview:

• Raine: “Listen Krystle, I can connect you with somebody too. I have connections on that so I can help you get it custom made, dirt cheap, I’ll share that with you.”

Resources Mentioned:

• LinkedIn: Krystle Robinson-Hershey
• Facebook: @sageandelmapothecary
• Instagram: @sageandelmapothecary
• SageandElmApothecary.com

Secret Resources:

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