P54: 🔥 Feedback Friday II 🔥 B2B or B2C – Which Direction Should He Go? Dan Melnick of The Workout Pros.

Video & Audio of Our Call:

Time-Stamped Show Notes:

• [0:10] Dan Melnick has a background in supply chain operations but he always wanted to be an entrepreneur. He used to have a business buying and selling autographs and memorabilia on eBay, which started when he was still in high school. His current business is called Workout Pros.
• [5:42] There have been a couple of issues when Dan started building his platform for Workout Pros.
• [8:55] Dan started this business because he was also dealing with a weight problem and found a coach who helped him tremendously.
• [10:40] Raine offers a few ideas on how to kickstart Dan’s fitness and nutrition business.
• [13:18] Creating a platform where you can find fitness coaches and instructors was part of the reason why he started this business.
• [14:39] Expanding Workout Pros globally is Dan’s goal and vision.
• [18:52] According to Raine, some fitness instructors are proficient in sales and marketing, which can be a great opportunity for Dan to improve his team.
• [21:05] Raine emphasizes the importance of putting more attention on sales and marketing in any type of business.
• [26:06] Austin suggests that guests should provide an elevator pitch to fully understand their business.
• [28:26] The B2C or business to consumer could be the main message that Dan is trying to convey. Raine helps out in trying to polish Dan’s pitch.
• [30:57] Finding and understanding competitors is what Raine has been doing diligently when it comes to building his own business. He also emphasizes the importance of knowing the competitor landscape within the industry.
• [33:22] Dan points out what makes Workout Pros different from their competitors.
• [40:04] Going into B2B provides more opportunities for Dan.
• [42:05] Again, Raine mentions having a partner who has deeper knowledge in the fitness and nutrition space.
• [46:02] Raine offers another great idea to Dan that could help move his B2B platform forward.
• [50:53] Starting small and focusing on one thing for a week is another option that Austin recommends to Dan.
• [53:45] For his final words, Raine tells Dan what exactly he should be doing to go to the next stage of his business.

Key Point from the Interview:

• Raine: “One of the biggest reasons why businesses fail is because people start out and they became obsessed with their product and they get obsessed with their idea but they don’t put enough attention on sales and marketing. The person who’s putting attention on sales and marketing will win even with a subpar idea because sales and marketing generates the revenue, which creates more opportunity, which creates more customer base, which creates the ability and resources to recruit more people, and then it can kinda take shape.”

Resources Mentioned:

• LinkedIn: DanPMelnick
• WorkoutPros.com

Secret Resources:

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