P55: 🔥 Feedback Friday III 🔥 Should this Firefighter put his Hose in… this Biz Idea? Layne Dussetschleger of Premium Touch Detailing

Video & Audio of Our Call:

Time-Stamped Show Notes:

• [0:06] Layne Dussetschleger, 38 years old and from Austin, Texas, is a firefighter and runs a company called Premium Touch Detailing. He also has a line of products that he wants to sell to his customers.
• [2:51] Testing things and trying out different avenues of growth is just a natural process when starting a business, according to Raine.
• [4:35] Retiring early from his firefighting career is one of Layne’s goals when he started his business.
• [5:18] Raine fully understands why Layne wants to retire early and have a stable business.
• [10:39] In order to achieve the $4 million dollar goal, Raine suggests the process of elimination to help Layne focus on his goal.
• [13:02] In terms of the auto detailing business, delegating tasks did not work out for Layne.
• [17:01] Stopping the car detailing business and focusing on the product line is a viable option that Layne is willing to consider.
• [18:49] Layne talks more about his auto detailing business, how much he earns from it, and how much he pays his people.
• [24:39] Having difficulty in finding a good car detailing product, Layne came up with his own type of polishing compound that he really likes using.
• [28:01] Layne pitches his ceramic spray coating product to Raine.
• [32:32] Raine visualizes a probable marketing video clip for Layne’s product.
• [39:27] Using JungleScout for Amazon products, Austin found out that the boat cleaning product is one of the best product opportunities in Amazon.
• [44:27] Getting some help and assistance on sales and marketing can be a good idea, according to Raine. He also refers Layne to his graphic designer to help improve the product packaging.
• [50:57] Austin has a few suggestions on the design and labeling of the product.
• [54:17] A few more tips from Raine when creating good content to capture the attention of your target audience.
• [1:00:27] Always looking for the biggest opportunity is how Raine’s mind always works. It’s what excites him.
• [1:00:48] The Boat Spray or the Boat Coat is the main thing that Layne would use to kickstart his product business.
• [1:03:57] One final suggestion from Raine on how to incorporate firefighting into the product.

Key Point from the Interview:

• Raine: “Good salespeople do not tell themselves a reason why they can’t make a sale, they desperately, hungrily, find a way and a reason to make a sale happen and deal with what problems may come later.”

Resources Mentioned:

• Facebook: @premiumtouchdetailing
• PremiumTouchDetailing.com

Secret Resources:

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