241: How to Land your First Real Estate Deal… & Transform it into a Community. The Story of Seth Williams & REtipster…

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Background on Seth Williams of REtipster:

Seth Williams is the Founder of REtipster.com, an online community that offers real-world guidance for real estate investors. Seth started as a real estate investor buying and selling parcels of land in Michigan and other states. After a few years of being a real estate investor, he had an idea to share his vast knowledge in real estate with other people, which eventually became REtipster. His role in REtipster is to provide real-world guidance for part-time real estate investors, publish interviews and insights with the world's foremost real estate experts, and be a consultant for new and aspiring real estate investors. He is also a guest contributor to various other real estate blogs and publications.

REtipster.com is a real estate investing website that teaches people how to make great money from real estate while helping others, minimizing risk, and creating more time for the things that matter. Gathered here are the tools and tips that people need for success in high-return, low-risk real estate investment for personal and financial freedom. For those who have the willingness to learn and a will to hustle, REtipster will empower them to start and grow their real estate investing business.

Time-Stamped Show Notes:

  • [1:02] Seth Williams runs a website called REtipster.com. He describes himself as a blogger and YouTuber and his aim is to build a community focusing on real estate investing.
  • [3:44] In terms of size, REtipster has about 150,000 monthly unique page use and has $50,000 monthly revenue.
  • [7:09] Currently, Seth has 3 employees, a part time and a full-time virtual assistant and an editor.
  • [9:48] For the first year of REtipster, Seth didn’t make any money until he put up a blog post that promotes and sells his postcard template.
  • [12:12] In 2015, Seth decided to create an online course but he doesn’t want to be perceived as a guru.
  • [14:40] Seth talks about balancing between blogging and doing real estate deals.
  • [18:31] Most of their online traffic comes from organic searches.
  • [22:25] After college, Seth went into the banking career only because he wanted to pursue a decent living. He got introduced into books like Rich Dad, Poor Dad, which gave him the idea to go into real estate.
  • [24:20] Instead of houses, Seth started looking into vacant lands, which have lower competition and less complexity.
  • [29:17] For his first deal, he bought a half-acre parcel of land for $331 and sold it for $1,900.
  • [31:54] In 2011, Seth made his milestone land deal.
  • [33:45] Doing the land deals, Seth preferred cash deals, which made his income very inconsistent or spiky.
  • [36:29] According to Seth, it’s not hard to find land deals but the bottleneck occurs in the selling process since it takes some time to sell them.
  • [41:48] Seth shares the idea behind starting REtipster.
  • [45:34] When he got introduced to Pat Flynn and The Smart Passive Income, it became his template to start his new career into blogging and creating content.
  • [48:50] His day job was commercial real estate financing, which was beneficial to Seth as a real estate investor.
  • [50:29] There was one land deal where Seth screwed up and he lost a few hundred bucks.
  • [51:57] When he was still doing land deals, Seth used Click2Mail for his direct mail campaigns. Today, he recommends Pebble, which is designed specifically for real estate investors. He also mentions his affiliate link for Pebble.
  • [55:00] Another direct mail software that Seth recommends is RocketPrint, which is ideal for people who send thousands of mails at a time. The affiliate link is REtipster.com/rocketprint
  • [56:20] Seth offers some good advice for direct mail and copywriting.
  • [59:03] Walking to his office on Monday morning, Seth always feels like he is a kid going to Disney World for the first time.
  • [1:02:26] Profit First and Clockwork, both written by Mike Michalowicz, are books that Seth highly recommends for entrepreneurs. Another book that he recommends is called Crucial Conversations, which is about how to have the hard conversations in life.

This Episode Sponsored By:

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Fabulous 4 Questions:

  1. 📖📚 Favorite Books? Crucial Conversations by Joseph Grenny, Influence by Robert Cialdini, Atomic Habits by James Clear, Get Your Life Back by John Eldredge
  2. 🙌😎 Favorite Amazon.com purchase? Lutron Motion Sensor Light Switches
  3. 🌱💸 Favorite Tool that's GROWN your Business? TextExpander, BombBomb, DealCheck
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Finding the right people with the right talents that don't require constant management to continue producing a quality product

Key Point from the Interview:

  • “I think, really, part of what it comes down to is having content that is really significant and it stands out and it’s clear that somebody put a lot of thought and effort into making it good. And that’s something I definitely get almost immediately when I hear your podcast. It sounds different, it sounds like somebody really put a lot of care into this thing. It’s similar to how we put together the stuff on our blog. We don’t publish anything unless we believe there is the potential to really change somebody’s life.”

Resources Mentioned:

 

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