191: Former Firefighter 🚒 takes on the Organ Transportation Business 🚑… Seth Bacon of Trinity Air Medical ✈

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Background on Seth Bacon of Trinity Air Medical:

Seth Bacon founded Trinity Air Medical in 2013 after a successful career in the fire service. In 2015 the organization began providing health care transportation logistics specifically to transplant centers and Organ Procurement Organizations.

Today, Trinity Air Medical is recognized as an industry leader in the transplant community and has appeared four times consecutively on the Inc 5000 list of fastest growing US companies. Seth is a member of Inc. Masters, Phoenix Business Journal Leadership Trust and active with several charitable boards.

Time-Stamped Show Notes:

  • [2:49] Seth Bacon, from Arizona, is the founder and CEO of Trinity Air Medical, which started in 2013. They are a healthcare transportation logistics organization that takes care of the transportation of organ transplant teams across the country.
  • [6:13]The idea of Trinity Air started in 2011 when Seth was working as a flight paramedic and he witnessed the hardships of a patient and families being flown through an air ambulance.
  • [10:51] From being a firefighter, Seth made a huge transition into the medical business.
  • [12:41] During their first year, they reached the six-figure mark revenue, which got Seth excited for the business. However, their revenue stayed the same in their second and third year.
  • [14:08] Seth shares his story about being a firefighter in his twenties.
  • [22:40] When he was in his late thirties, Seth was sitting back in his office feeling that his professional life was incomplete and he contemplated having his own business.
  • [24:00] In 2009, his firefighting career ended in a brutal way, right in the middle of the recession.
  • [27:18] Having been dismissed from firefighting service resulted in depression and anxiety issues for Seth.
  • [33:50] Part of his journey of becoming an entrepreneur involves being a student of business, doing a lot of research, and asking more questions.
  • [44:43] When Seth was starting Trinity Air, he had almost nothing. He didn’t even have a computer to create a business plan.
  • [47:07] Seth doesn’t believe in such a thing as self-made entrepreneurs.
  • [48:41] In 2015, Air Trinity was given an opportunity that would boost the growth of the company.
  • [52:48] Seth’s best friend loaned him $10,000 to help him get started with his business.
  • [58:01] In the last 5 years, Air Trinity has experienced stable and steady growth.
  • [1:00:58] Air Trinity finally made it into the Inc 5,000 list.

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Fabulous 4 Questions:

  1. 📖📚 Favorite Books? I am terrible at finishing books. I've relied more on publications like Inc. and Entrepreneur.
  2. 🙌😎 Favorite Amazon.com purchase? Other than my cool new mic/headphone set up for this interview…! Amazon saves me at Christmas time. Favorite purchase was all the parts for my son's computer. 8 or 9 different parts purchased and he put it together himself.
  3. 🌱💸 Favorite Tool that's GROWN your Business? The. Cell. Phone. Software program probably Quickbooks as it was essential to take my business forward.
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Typically is customer acquisition. Decision makers for our industry are hospital administrators and OPO leadership. The ability to gain their attention and desire to move the needle with us is arduous.

Key Point from the Interview:

  • “It’s a roller coaster. This journey that you’re on to build a business as an entrepreneur is full of ups and downs and twists and turns and sometimes, you’re going right over the edge and you’re about to accelerate down the hill the funnest part, and the next thing you know you’re upside down, and you’re wondering how in the world did I get here. It’s a roller coaster. It is. And just be prepared, buckle up, it’s going to be a ride.”

Resources Mentioned:

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