145: Custom Printed Packaging… for Food & Beauty Products | Raine Mahdi of Hawk Packaging

Background on Raine Mahdi of Hawk Packaging:

Raine Mahdi is the founder and CEO of Hawk Packaging. He has over 15 years of experience in Sales, Marketing, and Business Development. The industries he was involved throughout his career were in Food, Manufacturing, and Importing.

Hawk Packaging offers custom printed flexible packaging for food products, pet foods, and beauty products. Some of the packaging products they offer are stand up pouches, flat bottom bags, flat pouches, Kraft paper pouch, and spout pouch. This is their third year in the business and they expect to make about 2 million in sales this year.

Time-Stamped Show Notes:

[1:29] Raine Mahdi is the CEO and Founder of Hawk Flex Packaging, which produces custom printed flexible packaging for food, pet food, and beauty products, in the US and Canada.
[2:38] Raine likes listening to podcast and he is a big fan of the Millionaire-Interviews podcast.
[4:23] He started the business with only a capital of $75 with no experience in the industry whatsoever.
[8:02] Hawk Packaging has a simple and streamlined process with a production facility overseas that gives them a huge advantage when it comes to pricing and rates.
[15:05] Both his parents came from a poor family. It was a rags to riches type of story where his mom came to the US with absolutely no money and no resources.
[18:25] When Raine was in 8th grade, he sold donuts in school. It was his first entrepreneurial experience and it made him realize that he loved selling.
[20:55] High school was not a good time for Raine. During this time, he was also taking college classes.
[27:21] In 2010, Raine partnered with a friend to put up a t-shirt business. He was very much invested in the business, but it didn’t turn out well after one year.
[30:46] One phone call with his dad created a light bulb moment for Raine. This led him to create a dropshipping website.
[35:05] Raine talks about buying products in China and dealing with Chinese sellers.
[38:04] The dropshipping website he created was gaining some traction and he was able to make a few sales each day.
[41:55] After losing custody of his child, Raine decided to get a job. He gained a lot of priceless experience from the jobs he handled.
[50:03] His boss backed out of a deal that was promised, which prompted Raine to go out on his own and start his own business.
[57:23] Raine decided that he wanted to get fired from his job in order to focus more on Hawk Packaging.
[1:09:05] Right now, Raine is focusing more on customer service and sales, and scaling up what they’ve already created.

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Fabulous 4 Questions:

📖📚 Favorite Book(s)? E-myth is a classic… I'm all about the basics
🙌😎 Favorite Amazon.com purchase? Lunkerhunt Pocket Frog lure
🌱💸 Favorite Tool that's GROWN your Business? Infusionsoft, Asana, Zoom – absolute game changers
💭💡 BIGGEST Challenge keeping your Business from GROWING? Time

Key Point from the Interview:

“Every business hits that point where it feels like it’s not working, and until you push past that point, you’ll never get there. You got to push past that difficult part that it looks like a dead end, that’s where you walk past the dead end, down the trail, into no-man’s-land and that’s where the gold is.”

Resources Mentioned:

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