155: From Combat to Commerce… The Beginning of a Wagyu Beef Business: KC Cattle Company 🐄…

Background on Patrick Montgomery of KC Cattle:

Patrick Montgomery is the owner of KC Cattle Company. After being honorably discharged from the Army, Patrick returned to the University of Missouri as a full-time student to earn a B.S. in Animal Science. Upon graduation in December, he will continue to develop KC Cattle Company's customer basis in the greater Kansas City area.

The beliefs of KC Cattle Company are grounded upon the experiences of its owner. As a former member of 1st Ranger Battalion, Patrick looks to bring the lessons learned through sweat, blood, and hardship during his time in the military to his practices in agriculture. Specifically, he looks to raise quality beef for the very same people and communities he once served as a Ranger.

Time-Stamped Show Notes:

[0:56] Patrick Montgomery is the owner of KC Cattle, which is a Wagyu Beef distributor. Patrick is only 29 years old and they are on their second year in the business.
[1:50] A PR firm made an article about their hotdog product that quickly boosted their sales upward.
[7:47] Trying out the traditional methods of marketing didn’t really work out for Patrick. The PR firm was mostly responsible for bringing added traction to their website and giving them more followers on social media.
[11:25] According to Patrick, having a good product and an interesting story with a reliable PR firm, is a great way to advertise your brand.
[17:30] While Patrick was an undergrad, he already saw the potential of putting up his own Wagyu Beef business.
[19:10] In the beginning, he wanted to put up the company because he likes the cattle business.
[22:03] One of Patrick’s friends invested a good amount of money in order for him to keep the business going.
[29:10] Patrick explains the things they were doing in order to grow their cattle and produce good quality Wagyu beef.
[32:52] The model of their cattle business is selling directly to the consumers, avoiding several middlemen.
[35:52] Keeping up with the high demand plus expensive lands for cattle is forcing Patrick to think of other solutions and strategies.
[38:21] In 2018, they realize that the end consumers need to be their target market instead of focusing on restaurants.
[41:08] During their first year, KC Cattle lost about $120,000. And even in the first couple of months of 2019, they still experience losing money.
[44:20] Patrick talks about the importance of having some personal time for oneself.
[51:01] One of the learning lessons for Patrick was not having enough inventories for the months of November and December.
[57:13] The shipping cost for their hotdog was a bit high, which is something they wanted to resolve.

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Fabulous 4 Questions:

📖 📚 Favorite Book(s)? This is definitely not original, but Think and Grow Rich by Napoleon Hill. The one I refer to often is Tools of Titans by Tim Ferris
🙌😎 Favorite Amazon.com purchase? Kindle Oasis
🌱💸 Favorite Tool that's GROWN your Business? Shipstation for Ecommerce. It is a game changer for online retailers
💭💡 BIGGEST Challenge keeping your Business from GROWING? Capital. I can be probably too cheap sometimes

Key Point from the Interview:

“No matter how hard you try, there’s going to be things that could go wrong, and if you only have that business to depend on for your happiness, it just doesn’t work out. You’re going to be miserable.”