150: Cracking the Code to the 💪 Fitness Business 💪 with Nick Shaw of Renaissance Periodization

Background on Nick Shaw of RP Strength:

Nick Shaw is the Founder and CEO of Renaissance Periodization, a training and diet services company for world-class athletes. Nick is also a competitive powerlifter and bodybuilder and has had the opportunity to work with numerous national level physique athletes as well as world class strength athletes. Nick holds a B.A. from the University of Michigan in Sport Management. He currently resides in Charlotte, NC with his wife and two kids.

As part of RP’s team of coaches, Renaissance Periodization has 20 PhD’s in the fields of Sport Physiology, Sport Performance, Sports Nutrition and even Cellular/Molecular Biology with an emphasis in Nutritional Physiology. The RP team also has 7 Registered Dietitians on staff. Their combined knowledge is unrivaled in the industry, combining the academic credentials with world class athletes as the foundation of their company. Renaissance has worked with several all-time world record holders in raw powerlifting, Olympians, international medalists in weightlifting, multiple American record holders in weightlifting, several National Champions in weightlifting, as well as a large number of CrossFit Games athletes (including individual men and women, teams, and Master’s athletes) not to mention tens of thousands of everyday men and women looking to get into better shape.

While in Manhattan, Nick was an ACSM Certified Personal Trainer. He has multiple years of experience training and designing diet programs for professionals with busy schedules in finance, corporate law, banking, medicine, advertising, and media, as well as professional athletes, top CrossFit, weightlifting, and powerlifting athletes.

Time-Stamped Show Notes:

[0:54] Nick Shaw runs a diet and strength company known as RP Strength Online. They produce diet and training program online but they are recently focusing more on their diet app.
[4:52] Their diet template has really helped in the immediate growth surge of the company in terms of clients.
[6:10] Nick tells the story of how he got the idea of doing online coaching that eventually led to the e-books, diet template, and the diet app.
[8:51] Their business is more popularly known as RP Strength since it is also their Instagram name.
[12:31] According to Nick, they started RP because he wanted to share something that he is so passionate about.
[13:41] Nick gave an interesting analogy regarding people using GPS instead of maps and how it can be compared to their diet app.
[19:24] RP really started when Nick met his friend in the student gym in University of Michigan where they were both training.
[22:49] In 2014, they made their own E-Book, which sold a few thousand copies during its first week.
[25:28] The name of their app is RP Diet and it is available on Apple and Google. They also have their own Facebook group.
[27:37] The company has a variety of health and fitness products dedicated to different groups. They are also the official dietician for the US Weightlifting and USA Powerlifting.
[31:21] The core value of RP is bringing evidence-based approach to the mainstream. They are not into the quick-fix solutions and fitness fads that other programs are offering. RP focuses more on the slow and steady approach that produces real results.
[35:17] Social media such as Facebook and Instagram were an extremely powerful tool during the earlier days of their business.
[41:06] His wife left a high-paying and stable job to join Nick in the company. It was a huge leap of faith for both of them.
[47:47] There were a couple of hurdles and challenges that Nick had to overcome throughout his entrepreneurial journey.
[54:30] Nick provides a few quick fitness tips to help business owners and entrepreneurs.

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Fabulous 4 Questions:

📖 📚 Favorite Book(s)? Influence, Rich Dad/Poor Dad by Robert T. Kiyosaki , Good to Great by Jim Collins
🙌😎 Favorite Amazon.com purchase? Various books on business and Michigan football memorabilia
🌱💸 Favorite Tool that's GROWN your Business? Infusionsoft
💭💡 BIGGEST Challenge keeping your Business from GROWING? Software Development

Key Point from the Interview:

“When we started RP, it wasn’t really something that we thought was necessarily going to take off. It was just something that we were really passionate about, just something that we really like doing. We like diet and training, really anything related to that. We like helping people.”

Resources Mentioned:

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