234: Growing a Golf Caddy Business to Shark Tank Stardom – The Side Hustle Story of Meghan Tarmey

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Background on Meghan Tarmey of The Caddy Group:

Meghan Tarmey is the Owner and Founder of The Caddy Group, which is formerly known as The Caddy Girls. During college, she was bartending when she was invited to become a caddy at the local golf course. This turned into an aha moment for Meghan and she decided to continue and grow this business and make it profitable. Her stint with Shark Tank was also a tremendous help that resulted in the early success of The Caddy Group. With all the tons of experience in the golfing industry and from her other side hustles, she is now a strong business development professional, skilled in Sales, Event Management, Talent Staffing, Fundraising, Marketing, and Strategic Planning.

The Caddy Group or TCG specializes in providing fun, golf knowledgeable fore caddies for everyday outings, charity tournaments, and corporate events. Aside from golf caddying, their talented team can be contracted as bartenders, atmosphere models, trade show talent, and event hostesses. They also offer golf packaging in various markets and consulting for charity golf tournaments, as they have over 1,000 events under their belt. Their core values as an agency are aligned with giving back and philanthropy. You can find the TCG talent and caddies volunteering at events and helping fundraise for an array of causes from veteran aid with Folds of Honor to underprivileged youth in third world countries.

Time-Stamped Show Notes:

  • [1:59] Caddy Group is projected to have about half a million in sales and gross revenue. Even during the pandemic, they were still profitable.
  • [3:07] During college, Meghan started the Caddy Girls. When she graduated, she went to New York to start working but the golfing scene called her back. Eventually, she made it to Shark Tank.
  • [5:35] Meghan talks about the services offered by the Caddy Group.
  • [6:51] There was an aha moment when she was in college that led her to start her business.
  • [10:14] In the early days of the business, Meghan was able to stay in school and pay rent because of caddying.
  • [15:12] Meghan shares some of the negative experiences she had on the golf course.
  • [17:45] While she was in New York, golfers were still calling her to caddie for them.
  • [20:03] After a couple of glasses of wine, Meghan found the courage to send an email to Shark Tank.
  • [21:16] Meghan talks about the application process that she had to go through to get into Shark Tank.
  • [25:28] Finally, Meghan was asked to appear in Shark Tank. She got an offer from Kevin O’Leary but she turned it down.
  • [28:27] Shark Tank called her to film a Home Package, which means that her episode is going to air on TV.
  • [29:30] After the Shark Tank episode aired, her email and website just exploded with inquiries, offers, and bookings.
  • [30:37] Due to the Shark Tank exposure, their gross revenue grew exponentially.
  • [35:44] Scottsdale Arizona is the golf mecca of the west coast and it is the perfect place for Meghan to live.
  • [36:36] Even though she had the Caddy Girls, Meghan still had several side hustles.
  • [37:49] With a growing business and several side hustles, she saved the money, bought a house in Guatemala, and started a non-profit organization.
  • [38:47] One of her goals was to have 3 properties before she turned 30.
  • [42:06] Meghan was able to spread out to as many different industries as possible, which turned out to be very beneficial for her.
  • [46:23] One of her plans for the future is to shift towards hosting large-scale tournaments and events.
  • [50:35] Meghan knew Dustin Johnson, the famous professional golfer, since college.
  • [52:03] Being in this type of business caddying for successful business owners and millionaires, Meghan was able to ask them tons of questions and get some advice.

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Fabulous 4 Questions:

  1. 📖📚 Favorite Books? The Subtle Art of Not Giving a Fck by Mark Manson, Help, Thanks, Wow by Anne Lamott, The Alchemist by Paulo Coelho
  2. 🙌😎 Favorite Amazon.com purchase? Espresso Machine
  3. 🌱💸 Favorite Tool that's GROWN your Business? Constant Contact
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? It is rather hard to scale service-based business that relies on humans as your product.

Key Point from the Interview:

  • “Overhead is a choice and then persistence is really important. Persistence pays off and nothing is going to happen automatically, it usually happens when you’re just about to quit and stop doing what you’ve been working on.”

Resources Mentioned:

 

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