177: How this PR Firm will put you 💫 Light Years Ahead 💫 of the Competition…

177: How this PR Firm will put you 💫 Light Years Ahead 💫 of the Competition…

Background on Megan Bennett of Light Years Ahead:

Megan Bennett has been part of the Light Years Ahead team for over 18 years. Her expertise focuses on managing clients and exceeding their expectations on a daily basis. She has spearheaded and implemented countless successful PR campaigns on behalf of numerous brands and is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis.

Megan’s forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online and broadcast media contacts. She understands what the media wants and knows what tactics work to obtain the most high profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn’t stop until she makes it happen.

Time-Stamped Show Notes:

[0:56] Megan Bennett is the CEO of Light Years Ahead, which is a PR firm that helps businesses build up brand awareness.
[2:19] Megan explains in detail what PR or Public Relations truly mean and how it is different from advertising.
[7:37] With the help of their PR business, KC Cattle Company, which makes Wagyu beef hotdog, made a quarter of a million dollars in just 2 weeks.
[10:06] Light Years Ahead caters to a wide variety of clients that have interesting stories and products.
[14:40] They are a small company with six people spread out across different regions of the country.
[16:13] Moving to Kansas City was the biggest challenge Megan faced in this business.
[21:13] Megan talks about rejection in her business.
[23:17] After college, she was given the opportunity to work for Light Years Ahead.
[29:37] Her ability to get new businesses and grow the company gave her the confidence to move to Kansas.
[31:42] Being able to pitch her client’s product or business to the media is an exhilarating and exciting experience for Megan.
[32:54] Today, most of their businesses come from referrals and reaching out to brands on Instagram.
[36:33] Megan shares a very interesting story of how she turned a failure into a success.
[39:02] There were some months where getting a new client can be challenging and difficult.
[41:42] Because of the Coronavirus situation, Megan and her team are doing heavy intensive new business outreach. This means reaching out to a hundred people, companies, or brands in one day to see if they need PR service.
[44:52] Megan provides some great tips on businesses that are doing PR work.
[48:26] More advice, recommendations, and tips on doing public relations or PR.

This Episode Sponsored By:

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Megan Bennett's Famous Group Call with our Listeners:

⭐ Click here for the Full Group Call with Megan ⭐

Megan was kind enough to offer our listeners a Special Do-It-Yourself Virtual Training… It's for small brands that can’t afford Full-Time PR… You'll learn some best practices & how you can promote yourself… A few other highlights include:

Half day virtual One-on-One Training with one of the owners of Light Years Ahead
A Full Month of Advice which includes topics like, “How to Write Compelling Subject Lines that get Opened!”
5 Personal Media Contacts in the PR Field (plus they'll give you a Warm Introduction)
If you're interested in this DiY Virtual Training, you can find more details here…

PS from Austin: I'm not getting paid anything for this Training… I thought it's a good deal & opportunity for you! (…you're welcome)

Fabulous 4 Questions:

📖 📚 Favorite Book(s)? The Power of One by Bryce Courtenay, The Kitchen House by Kathleen Grissom, Lords of Discipline by Pat Conroy
🙌😎 Favorite Amazon.com purchase? My Kindle! Use it every night!
🌱💸 Favorite Tool that's GROWN your Business? Cision
💭💡 BIGGEST Challenge keeping your Business from GROWING? Our agency focuses on entrepreneurs and small businesses. It’s what we find most meaningful to work on because we can really make a difference in helping their companies go from small unknowns into household names. It also really allows us to be part of the team and creative brand building (vs the bureaucracy Of working with larges companies). That said, many of these small companies are working with very limited budgets and carving out space in their budgets for PR can sometimes be impossible even if they want to implement it

Key Point from the Interview:

“The more people you reach out to, it’s just in the odds. If you reach out to a hundred people, you probably would get one client out of that, it’s just the way it works.”