132: Using LinkedIn to Grow Your Business with Josh Turner of LinkedSelling…

Background on Josh Turner of LinkedSelling:

Josh Turner has been an entrepreneur since he was a teenager. He is the founder and CEO of LinkedSelling, a LinkedIn marketing agency recognized by many to be one of the leading companies in their space. His company also operates Linked University, an online training program for LinkedIn marketing and sales resources.

A speaker and thought leader in the areas of entrepreneurship, lead generation, business growth strategies, webinars, and LinkedIn, Josh is also an avid learner and creator. Josh was the CFO of a $23 million construction and manufacturing firm, prior to founding LinkedSelling in 2011.

Since then he has helped thousands of businesses grow via LinkedIn, and now has a team of 14 all based in St. Louis. He lives in St. Louis, Missouri, with his family and dog Oscar (aka Buddy), plays hockey, is very active in Entrepreneurs Organization, loves camping and backpacking, and building businesses.

Time-Stamped Show Notes:

[2:24] According to Josh, being included in the Inc 500 gives his company good credibility and trust and he never regrets joining.
[3:18] Josh explains how LinkedSelling earn and make money.
[7:37] After graduating from college, Josh worked in a construction and manufacturing company in St. Louis. He worked in that company for 6 years before deciding to build his own business.
[9:15] The idea of LinkedSelling started when Josh was working on his CFO business and developing a system in LinkedIn that targets cold prospects in order to get referrals and sales appointments.
[11:20] LinkedSelling started offering training programs for customers, which became a huge success.
[12:58] Josh explains in detail how his LinkedIn system works.
[15:57] According to Josh, simply connecting with people is not going to work. There should be a good strategy to connect with people.
[22:56] During the earliest days of LinkedSelling, Josh was stable enough to hire is first employee.
[26:09] He never got bored with his work. Josh wished he had an assistant during those early days of the business, but he truly enjoyed what he was doing.
[27:36] In the first couple of years of being an entrepreneur, Josh made several mistakes and did a lot of things that never worked for him.
[33:52] Having a good presentation and being an expert in this line of business is what worked for Josh when he was talking to prospective clients.
[37:28] There were many lessons Josh learned while they were growing the company each year.
[40:17] One of the major lessons that he learned was to employ a full time marketing manager for the company. Josh considers this as a huge turning point for his business.
[42:11] LinkedSelling has a very good relationship with LinkedIn. Josh didn’t encounter any problems with LinkedIn.
[44:11] Josh emphasizes on the tools they are using within their company.
[50:11] Having a work-life balance is important for Josh in order for him to operate at his best.

This Episode is Sponsored By:

[14:26] Pantheon is the leading web ops provider, powering more than 285 thousand websites and trusted by small businesses, startups, and some of the most well-known brands. Rated as the leading product for both small businesses and enterprises, and named one of the most top ten products of 2019 by G2 Crowd, Pantheon’s web ops platform helps you build, manage, and optimize your most important brand asset, your website. To learn more about how Pantheon can help you and your business, go to: millionaire-interviews.com/pantheon.
[31:18] Allmade are shirts you can feel good about. Allmade Apparel is a company wholly committed to breaking the cycle of poverty and child abandonment in Haiti. Not only does Allmade pay their workers five times the usual wage to create dignified work that helps keep families together, but they also partner with the Global Orphan project to fight generational poverty. On top of that, each Allmade Shirt contains 6 Recycled Plastic Bottles! To support the show & Allmade, use our link: millionaire-interviews.com/allmade.
[32:27] Gusto is making Payroll, Benefits, and HR easier for small businesses. In fact, 9 out of 10 customers say Gusto is easier to use than other payroll solutions. Gusto also saves you time – 72% of customers spend less than 5 minutes to run payroll. They are offering our audience a Limited Time Deal of 3 Months FREE Payroll by using our link: millionaire-interviews.com/gusto.

Fabulous 4 Questions:

📖 📚 Favorite Book(s)? Titan by Ron Chernow
🙌😎 Favorite Amazon.com purchase? Glasses to wear when I'm looking at the computer
🌱💸 Favorite Tool that's GROWN your Business? Google docs
💭💡 BIGGEST Challenge keeping your Business from GROWING? How to institutionalize innovation and “right” decision making

Key Point from the Interview:

“I don’t know many people who start businesses with a business plan and it ends up exactly what they thought it was gonna be. I think it’s about being opportunistic in a lot of ways.”

Resources Mentioned:

SUBSCRIBE TO THE PODCAST

Want More? Join Our Membership on Patreon!