230: How to Get Clients via Online Marketing… A Personal (Injury) Story that Grew from Organic Content | Rosenfeld Injury Lawyers

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Background on Jonathan Rosenfeld of Rosenfeld Injury Lawyers:

Jonathan Rosenfeld is the Founder and Owner of Rosenfeld Injury Lawyers LLC. As the founder and managing attorney at Rosenfeld Injury Lawyers, Jonathan’s practice focuses on the representation of the most vulnerable members of society in severe personal injury, medical malpractice, and nursing home negligence matters. Since his days as a clerk in law school, Jonathan has always been involved in different aspects of personal injury law and he has never looked back. In addition to his busy law practice, Jonathan is blessed to have a tremendous family. With a kind and loving wife and two of the most energetic and best-looking kids around, he knows that he is a far better advocate for his clients because of their added dynamic in his life.

Rosenfeld Injury Lawyers LLC has a national reputation for its superior results achieved for individuals and families in personal injury and wrongful death matters against physicians, hospitals, skilled nursing facilities, and corporations. Jonathan is also the founder and contributing attorney at Nursing Home Law Center LLC, designed to provide information to families dealing with improper care in a nursing home, assisted living, or group home.

Time-Stamped Show Notes:

  • [6:08] Jonathan Rosenfeld is 47 years old from Illinois and he is the owner of Rosenfeld Injury Lawyers, a full-service medical malpractice law firm.
  • [7:27] It is a numbers game, according to Jonathan, when it comes to his business of getting good cases.
  • [10:11] Jonathan provides a more detailed explanation of his business.
  • [13:01] In terms of the size of the company, Jonathan has 3 full-time attorneys and 7 attorneys who have official business relationships with them but are not partners and not employees.
  • [18:18] In order to differentiate their law firm from others, Jonathan’s team aggressively does more in-depth content.
  • [19:24] Jonathan explains their online content and how it is beneficial to his business.
  • [25:47] Various business development projects and the overall management of the business are what make up Jonathan’s day.
  • [29:47] Using a legal intake software called Capterra, Jonathan can track all their contacts.
  • [30:44] Face to face meetings are still the best option for Jonathan to grow and develop the business.
  • [34:13] Meeting people is a skill that Jonathan has learned in order to improve his relationships with them.
  • [39:20] Developing business is what Jonathan wants to do instead of trying court cases and taking depositions.
  • [41:56] Law school was not a good experience for Jonathan and he ended up being a clerk at a law firm in Chicago.
  • [44:49] Jonathan tells the story of how he started his own business twenty years ago.
  • [53:13] Austin and Jonathan laughed about how Jonathan left each law firm in his younger years.
  • [55:12] The lessons and the discipline that Jonathan learned as a swimmer were part of the foundation of his success today.
  • [59:08] In 2010, Jonathan started Rosenfeld Law Firm.
  • [1:05:10] The hardest things about the business are finding the right person to work with, managing people, and managing the clients.
  • [1:09:39] Jonathan shares the challenging part of maintaining his work-life balance.
  • [1:13:07] Last words of wisdom and advice from Jonathan.

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Fabulous 4 Questions:

  1. 📖📚 Favorite Books? Can't Hurt Me by David Goggins
  2. 🙌😎 Favorite Amazon.com purchase? Handwarmers
  3. 🌱💸 Favorite Tool that's GROWN your Business? Ahrefs
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Managing people and training them to become more independent and responsive to needs as they arise.

Key Point from the Interview:

  • “It doesn’t matter if you’re an attorney, plumber, dentist, anything, if you have your own business and you can sort of support yourself, it just makes you feel better at the end of the day, because you’re not holden to a system which sort of, it sounds horrible but they sort of make you a cog in the wheel. And if you’re just a cog in the wheel, you could be a great cog but you’re never gonna get that boost, that independence, autonomy that you would have if you have your own business.”

Resources Mentioned:

 

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