203: Russian Immigrant builds a Digital Business in Los Angeles – Igor Avidon of Avidon Marketing Group

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Background on Igor Avidon of Avidon Marketing:

Igor Avidon is a digital marketing expert with a decade of experience in online marketing & advertising. He is also the founder of Avidon Marketing Group, which is a boutique SEO company. His career began with a personal interest in helping his family's business survive the 2008 economic recession. During this period, he autonomously learned paid search advertising using Google's AdWords platform.

After working as a general marketing manager, Igor joined what would become one of the most prominent SEO agencies in the world. Joining in 2012, his leadership and expertise helped the agency quadruple in size by refining processes in account management, search engine optimization, and paid search management. He left employment to work on his own business ventures after catching the entrepreneurial bug in 2016. Despite a focus on developing his own ecommerce brand, SEO consulting work continued to gain traction for Igor & his team of professional marketers thanks to word-of-mouth referrals from happy clients.

Since 2016, Igor and his team have helped a number of startups and small businesses gain prominence in organic search and exceed their business goals. Their approach revolves around a strategic blend of content marketing and digital PR. Igor also contributes to various publications related to a wide variety of business-related topics such as productivity, leadership, and company culture.

Time-Stamped Show Notes:

  • [3:07] Igor Avidon, CEO and founder of Avidon Marketing Group, which is a boutique digital marketing and content marketing agency. They help company brands increase their growth and marketing presence.
  • [4:43] According to Igor, a marketing agency is a business partner that can help you grow your brand presence.
  • [8:45] Avidon Marketing Group has a wide variety of clients ranging from eCommerce, B2B services, cannabis, and the medical field.
  • [11:05] Growing up in Moscow, Russia during the collapse of the USSR, Igor had a very interesting life.
  • [18:19] Based on what he has seen, Igor thinks that Russia has caught up with the US in terms of technology, lifestyle, and modern luxuries.
  • [22:54] In 1994, Igor and his family immigrated from Russia to Hollywood, which was a big culture shock for them.
  • [26:30] Going through a lot of adversities growing up, Igor developed a strong mindset on solving problems.
  • [27:09] Being a guitar player in a band honed his entrepreneurial skills.
  • [29:53] After three years in the band, he went back to school, which is a huge turning point in his life.
  • [33:26] His mom’s business thrived because of his knowledge in PPC or Pay Per Click.
  • [36:50] Moving from one company to another, Igor eventually joined a startup company that became one of the biggest digital marketing agencies in the world today.
  • [38:36] Igor shares the reason why he had to leave a growing startup marketing agency.
  • [40:36] After leaving Coalition Technologies, he had several business ventures he wanted to explore and pursue.
  • [47:20] In his first year with Avidon Marketing, he was making less than six figures.
  • [49:52] Igor offers a few business advice when starting a business and making that first hire.
  • [55:21] Holding the company back from growing more is one of the hardest things for Igor.
  • [1:01:12] Igor prefers the boutique agency style instead of the large agency model.

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Fabulous 4 Questions:

  1. 📖📚 Favorite Books? Nobody's Boy (Sans Famille) by Hector Malot, West of Eden by Harry Harrison
  2. 🙌😎 Favorite Amazon.com purchase? Dip and Pull Up Bar
  3. 🌱💸 Favorite Tool that's GROWN your Business? Any of Google's Product (G Suite, Analytics, Search Console, etc)
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Business Model (Boutique Agency) Naturally Suppresses Growth 

Key Point from the Interview:

  • “I want my kids to grow up to be better versions of myself, and how can I tell them to go out and be better versions of myself if I don’t show them and I don’t lead them by example. And one of the ways that I felt I could accomplish that is by striking out on my own, starting out my own company and showing them that it can be done.”

Resources Mentioned:

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