217: Predicting Personality before Meeting a Potential Client… A 21st Century Spin on Closing More Sales! | Greg Skloot of Crystal

217: Predicting Personality before Meeting a Potential Client… A 21st Century Spin on Closing More Sales! | Greg Skloot of Crystal

Background on Greg Skloot of Crystal:

Greg Skloot is currently the CEO & Co-Founder of Crystal, the app that tells you anyone's personality. Greg is the co-author of Predicting Personality, a book published by Wiley in 2019 about using AI to understand people and win more business. He has also published two e-books: Getting Organized, a manual for growing a student organization at a university, and Startups <3 Customers, a guide to sales and marketing for startups.

Previously, Greg was VP Growth at Netpulse (70 employees, $40M funding) where he led sales, customer success, marketing, and operations. The company was acquired by eGym. Earlier, he was CEO and Co-founder of Attend.com (30 employees, $3M funding). At Attend.com, he hired the leadership team, coded the prototype, and closed the first $100K in sales. The company was acquired by EventFarm. Prior to Attend.com, Greg was COO of a startup marketing agency in Boston. There, he led operations, which included hiring a team of 15, managing the company’s financials and building custom internal reporting software.

Time-Stamped Show Notes:

[2:28] Greg Skloot, 30 years old and based in Tennessee, runs a company called Crystal, which is an app that can predict people’s personality traits. He also admits that his app is a little bit creepy but an extremely powerful tool.
[3:47] Crystal can help you get a personality profile for anyone in any situation. Greg provides a more in-depth explanation of his app.
[8:00] After college, Greg created an app for event planners, which became his first company. The painful experiences he got from his first company led him to the idea of an app that could tell him how to communicate and get along with someone.
[10:07] Greg talks about how he got kicked out of his first company.
[13:17] Deciding to have a change of location and try something new, Greg moved to San Francisco and joined a startup called Netpulse.
[16:14] Greg offers a piece of advice for people who want to move to a new place and land a good job without any connections.
[18:28] Working in Netpulse was a lot of fun and a good learning experience for Greg.
[23:27] Being a big advocate of Boosted Board, Greg describes it as like riding a magic carpet.
[27:26] According to Greg, there is a three-year pattern or cycle for people who moved to San Francisco.
[28:30] While living in San Francisco, Greg did something that is particularly wacky.
[30:45] Greg recalls his sad times of winter and spring in 2018.
[35:13] In the summer of 2018, Greg moved to Nashville to join his best friend and co-founder Drew at Crystal.
[39:11] On his first day back at Crystal, Greg focused on redefining Drew’s role in the company.
[40:22] Another problem that Greg tackled when he came back to Crystal was their pricing model.
[46:28] Because of the changes that Greg implemented at Crystal, the company grew in 2019.
[50:52] In terms of diversification, Greg and his team have implemented ways to expand and try out new markets.
[56:08] Being a very routine-oriented person, this has helped in Greg’s personal success.
[59:58] Greg talks about creating a weekly agenda, which is a list that includes his priorities and projects for that particular week.
[1:06:45] Last words of wisdom from Greg.

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Fabulous 4 Questions:

📖📚 Favorite Books? Tape Sucks by Frank Slootman
🙌😎 Favorite Amazon.com purchase? Boosted Board
🌱💸 Favorite Tool that's GROWN your Business? Google Sheets
💭💡 BIGGEST Challenge keeping your Business from GROWING? Focus

Key Point from the Interview:

“If it feels like you’re going through something kinda shitty right now, you just never know what is gonna grow out of that, and it might end up something a lot better than the thing you’re currently in.”

Resources Mentioned:

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