199: Video Strategist Exits his Company to Build a Brand New One | Fritz Brumder of Brandlive & Zipcan

199: Video Strategist Exits his Company to Build a Brand New One | Fritz Brumder of Brandlive & Zipcan

Background on Fritz Brumder of Zipcan:

Entrepreneur, video strategist, avid skier, proud dad & husband. In 2010 Fritz Brumder co-founded Brandlive, the leading SaaS live video events platform for brands and retailers. In 2020 he co-founded Zipcan.com – the fastest way to enable video chat inside your website or application. Zipcan's vision is to bring video chat to every corner of the web, by making it easy to embed.

Fritz has chosen to create and innovate Zipcan because he is driven to develop and launch new products that enhance human interaction with creativity, fun, and adventure. The products he has created are used by the world's best brands like Nike, Levis, REI, and GoPro. He is also the founder and chief researcher of Magic in the Middle, which has allowed him to interview CEOs and professional sports coaches to identify the magic in the middle between sport and business leadership.

Time-Stamped Show Notes:

[3:12] Fritz Brumder, 42 years old, has a new company called Zipcan, which is an embeddable video chat platform that promises to bring video chat to everyone.
[6:33] Brandlive is a live video broadcast platform that allows retailers to do their own live broadcast for meetings, collaborations, or consumer engagements. They were involved in the launch of Air Jordan 30, which was done in Chicago with Michael Jordan.
[9:12] Fritz explains more what Brandlive is all about.
[14:20] Brandlive is designed for enterprise customers or large-sized businesses, while Zipcan is geared towards small to medium-sized businesses.
[17:28] Exiting the company, Brandlive, was a win for Fritz and also for Brandlive.
[21:04] In 2012, Brandlive was created while Fritz was working in another company.
[22:47] Fritz shared his failure entrepreneurial story.
[25:09] When YouTube became popular in 2005, Fritz knew that film and video is going to shift to online delivery.
[30:40] In 2008, Fritz got serious in starting his own company. He considered approaching his boss and telling him about his business idea.
[37:11] They entered a startup competition and they won first place.
[43:56] Hiring people older and more experienced than Fritz did not become a problem for him.
[44:37] Getting people to believe the vision and mission of the company helped Fritz in hiring and retaining great employees.
[47:37] Facebook launched a free product that is similar to Brandlive. This was a huge curve ball for the company.
[54:31] After leaving Brandlive, he did two projects, including a podcast called Magic-Middle.com.
[1:01:36] In the next few weeks, Fritz is going to make their software available for free on the Zipcan website.

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Fabulous 4 Questions:

📖📚 Favorite Books? The Lean Startup by Eric Ries, Win Forever: Live, Work, and Play Like a Champion by Pete Carroll, Eleven Rings: The Soul of Success by Phil Jackson, & Traction: Get a Grip on Your Business by Gino Wickman
🙌😎 Favorite Amazon.com purchase? Replacement Parts for When I Fix or Remodel Things
🌱💸 Favorite Tool that's GROWN your Business? My Journal
💭💡 BIGGEST Challenge keeping your Business from GROWING? Growing Audience & Retaining Hard Earned Customers

Key Point from the Interview:

“The thing that I did really well, and still try to do the best I can today is how to really clear vision and mission that you’re working on. If you can get people, even if they’re way more experienced than you, to believe in that vision and mission, put some energy behind it, then people will get in line and follow.”

Resources Mentioned:

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