170: Building a Code-Free Platform for Non-Developers to Build Online Apps | Emmanuel Straschnov of Bubble

Emmanuel Straschnov - Bubble

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Background on Emmanuel Straschnov of Bubble.io:

Emmanuel Straschnov is the co-founder of Bubble, a visual programming language for web and mobile applications. Born in Paris, Emmanuel studied at Polytechnique and got his MBA from Harvard. Prior to Bubble, he was a consultant in China. He is committed to breaking the economic limits of technology and devising solutions that enable innovation and product development without coding software.

Bubble is a visual programming language for web and mobile applications whose goal is to make code obsolete. Bubble lets you build applications without typing code, but using instead a point-and-click editor.

Time-Stamped Show Notes:

  • [0:46] Emmanuel Strachnov explains what Bubble is all about. They allow their customers to build software without coding.
  • [5:54] Emmanuel describes his customers as non-technical savvy people. He also shares the pricing of their service.
  • [8:12] Examples were given to show a couple of companies that use Bubble.
  • [14:29] In this “No Coding” arena, Bubble may be the first or one of the earliest players in the industry.
  • [15:27] Using the Bubble software may require a little bit of learning from their interactive tutorials.
  • [17:41] When he was 12, he had his first experience with coding.
  • [18:57] At 24, Emmanuel moved to China and worked as a management consultant.
  • [22:38] Emmanuel describes some of the business culture in China.
  • [24:19] After China, he went to the US to study in Harvard business school. He also had a brief stint in the fashion industry.
  • [28:48] He talked about how he met his Bubble co-founder in New York.
  • [34:41] According to Emmanuel, if you are a technical person, then starting a business could be very cheap.
  • [36:42] In the first few years, Emmanuel did not have any doubt regarding their business.
  • [40:10] Emmanuel shares the biggest challenge they had to do when they were creating Bubble.
  • [48:08] There are extremely difficult technical hurdles that the Bubble team have to solve behind the scenes.
  • [51:29] Changing the mindset of the people is a very challenging process for Emmanuel.

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Fabulous 4 Questions:

  1. 📖 📚 Favorite Book(s)? Sapiens by Yuval Noah Harari
  2. 🙌😎 Favorite Amazon.com purchase? I actually don't buy stuff on Amazon… I know…
  3. 🌱💸 Favorite Tool that's GROWN your Business? Discourse for our forum
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? How to explain our value proposition

Key Point from the Interview:

  • “The biggest challenge is convincing users that it’s worth trying.”

Resources Mentioned:

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