237: Bringing Fashion to the Healthcare Industry… Chaitenya Razdan of Care+Wear

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Background on Chaitenya Razdan of Care+Wear:

Chaitenya Razdan is the Founder and CEO of Care+Wear, which aims to bridge function and fashion in order to provide a more human healthcare experience. Chaitenya’s journey in the healthcare business began as a response to creating an alternative for a dear friend who was advised to cover and protect their PICC Line with a tube sock. Since then, Chaitenya and his team at Care+Wear have launched and evolved that product, a washable, antimicrobial, breathable, and machine-washable PICC Line Cover, brought to market clothing for patients needing access to chest ports, hospitals looking to bring more dignity to the patient experience by upgrading the traditional patient gown and so much more.

Care+WEar is a trusted brand in the Healthwear space, having reached millions of patients and giving them a much better healthcare experience. What started as a personal mission to create a better PICC Line Cover for a friend going through chemotherapy has become a platform to reimagine how the world looks at and feels about healthcare through creating clothing and accessories that will make everyone’s day just a little bit easier and more comfortable. Care+Wear is also committed to sharing a portion of its profits with like-minded non-profit institutions that make a difference. They are sharing up to 10% of their profits with leading institutions such as Stand Up 2 Cancer, The American Cancer Society, the University of Miami Sylvester Comprehensive Cancer Center, March of Dimes, and many more.

Time-Stamped Show Notes:

  • [1:28] Chaitenya Razdan, 38 years old from New York, runs his company called Care+Wear, which brings fashion to the healthcare industry.
  • [2:51] Care+Wear provides products that are cheaper or the same price but also brings in that sense of fashion and design for patients.
  • [4:27] The idea of Care+Wear came out of the need to help his loved ones.
  • [5:52] Chaitenya quit his job in 2014 and started his company in the same year.
  • [11:08] Two steps forward, one step back is a mantra that Chaitenya recommends to move forward and make progress.
  • [13:59] For the first six years of Care+Wear, they were at WeWork and they were given free rent for 2 years.
  • [18:28] At Care+Wear, they don’t believe in the final version. This means that Chaitenya and his team are always looking to improve and iterate their products.
  • [21:40] In order to get more feedback, Care+Wear sends a survey for every online purchase.
  • [23:35] Chaitenya tells the story of his early career, the lessons he learned from his work experiences, and how he got into entrepreneurship.
  • [28:57] While working at Goldman Sachs, Chaitenya experienced his coolest client and his least exciting work.
  • [32:25] During his time at Goldman Sachs, he worked with a company that is in dire need of help and it became personal for him.
  • [40:16] Being featured on a Katie Couric TV show, this made him realize that he should run Care+Wear full time.
  • [41:43] One of the most important things that Chaitenya did in the early days of Care+Wear is having a weekly email update of his own progress.
  • [47:01] Chaitenya offers one more tip or suggestion for new entrepreneurs and small business owners.
  • [48:20] Being thoughtful about what and where you're spending the money is one of the biggest lessons for Chaitenya.
  • [51:10] Recruiting and firing people is something that took him a long time to get comfortable with.
  • [54:09] Some of the important lessons that Chaitenya learned about manufacturing.
  • [57:35] His family is deeply involved in the business.
  • [1:00:25] One of his philosophies in business is that if he found someone who is better at this job than him, then why shouldn’t he let that person run with it.
  • [1:01:34] The hardest part of growing the business for Chaitenya is driving awareness to as many people as possible.

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  1. 📖📚 Favorite Books? The Killer Angels by Michael Shaara, Monkey Business by John Rolfe, Disney Wars by James Stewart, The Great Gatsby by F. Scott Fitzgerald
  2. 🙌😎 Favorite Amazon.com purchase? TV
  3. 🌱💸 Favorite Tool that's GROWN your Business? Outlook
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Driving awareness and finding great people

Key Point from the Interview:

  • “We don’t believe in the final version. At Care & Wear, we are always looking to improve, we are always looking to iterate our products and I actually would think it’s a massive failure if 5 years from now the product hasn’t changed at all because that means we haven’t listened to our users, we haven’t listened to our community and it’s taking that approach to everything we do, I think is so important, and I think that’s what differentiates the good companies from the great companies.”

Resources Mentioned:

 

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