044: How Brady Lewis (of Allmoxy) transformed his Family's Cabinet Company.

Background on Brady Lewis of Allmoxy:

Brady Lewis was running the family cabinet outsource shop and needed a software solution. Seeing an obvious lack of options for small business manufacturing software, work began building their own. As every day problems would arise, they would be solved, systematized, and written into the new software solution. After growing 120% during the recession on the new platform, and being constantly questioned if it was for sale, it was clear this new platform could be very valuable for others as well and Allmoxy was born. Allmoxy serves various types of companies since starting out in the wood working industry.

Time-Stamped Show Notes:

[1:08] Brady is the Founder of Allmoxy, a web app that allows small and medium sized businesses to run their entire business in the cloud.
[1:34] Brady was running the family cabinet outsource shop when he realized he can’t find a decent software to work for him, so he started building one.
[5:18] Initially, Brady developed the app for the sole purpose of using it in the family business, but it was so successful that a lot of people asked to have the app.
[7:56] Brady hired a web developer to help him.
[9:42] His Dad was old school so in the beginning his Dad was quite disobliging in what he’s doing.
[14:32] “I want to be able to give a guy a button he can just push and he would do 10 things” – Bradley talking about his transition from Excel to Access.
[17:43] “I really think that getting dirty, getting in some un-glamorous spots, doing some un-glamorous things is where those ideas are really powerful, that’s where they actually live”.
[19:34] Brady was still working on the family business while working Allmoxy.
[23:34] Allmoxy partnered with Stripe, a company that allows both private individuals and businesses to accept payments over the internet, to handle merchant processing.
[24:36] “People want to feel like they’re paying up something. Free was actually bad for us because it gave people the perception that there wasn’t anything here for them”.
[28:23] They launched a 3D designer in the Summer of 2016.
[29:43] The hardest part was when they were going through the recession back in 2008.
[33:30] “We need to talk to people at the bottom, we need to spend a day on their shoes, we need to shovel the shit, we need to walk in the sawdust, and I think as we do that the ideas will become very clear as to the ‘What'”.

Fabulous 4 Questions:

📖 📚 Favorite Book(s)? Small is the New Big by Seth Godin, Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb, & Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris & Elliot Aronson
🙌😎 Favorite Amazon.com purchase? Body Back Buddy Trigger Point Self-Massage Tool
🌱💸 Favorite Tool that's GROWN your Business? Inbox by Gmail
💭💡 BIGGEST Challenge keeping your Business from GROWING? Growing company without venture capital.

Key Point from the Interview:

“I really think that getting dirty, getting in some un-glamorous spots, doing some un-glamorous things is where those ideas are really powerful, that’s where they actually live.”