089: How to Launch a Book (Publishing Company) in 9 Weeks… Angela Lauria of Author Incubator

Background on Angela Lauria of Author Incubator:

Dr. Angela Lauria helps life coaches and entrepreneurs to write, publish, and promote their books. Their authors earn an average of $10-30K per month per book within 30 days of publishing. Angela and her team supports Life Coaches, Reiki practitioners, EFT practitioners, Law of Attraction coaches, healers, spiritual readers, therapists, nutritionists, yoga teachers, body workers, and other entrepreneurs who want a career as a coach, consultant or professional speaker.

Despite more than a decade of experience in the book industry, it wasn’t until 2010 that Angela started to help healers, coaches, and other transformation experts craft books that would make a difference, and it wasn’t until 2013 that she started The Author Incubator. The Author Incubator is a one-stop shop for authors-in-transformation so they know they have all the resources to get the right book written quickly and well without having to source service providers or saviors.

Angela has been involved in writing and publishing since 1994, has written over 2 dozen books and published almost 200, and has interviewed over 300 non-fiction authors about how they finished their books. She has authors who have been featured in Oprah Magazine, The O Network, MSNBC, Fox & Friends, The Today Show, Modern Bride, Parents Magazine and dozens of other Local and National Media outlets.

Time-Stamped Show Notes:

[0:50] Dr. Angela Lauria introduced herself as the Author Incubator and she helps life coaches, consultants, and experts get promoted and published. She even hosts parties at her home to celebrate the book publishing of these authors.
[2:31] The Author Incubator is capable of adding about a quarter of a million dollars in revenue in 1 year to a book that they are promoting for a client.
[8:19] Angela shares the process on how they start to create a concept or theme of the book and promote it to the potential readers.
[13:24] Author Incubator works with experts or the best of the best people who want to share their knowledge and expertise to the readers and generate good revenue from it.
[16:27] People find out about Angela’s business through her book. She offers a free book and invites them to a free class.
[22:28] Angela worked in the software industry writing about technology books and handling a sales team. This experience paved the way for Angela to put up her Author Incubator in 2013.
[25:30] She has been writing books, ghostwriting, and helping people write and publish their own books from 1994 to 2013.
[27:17] During the first months of Author Incubator, Angela didn’t make any money and she couldn’t pay the bills.
[31:53] According to Angela, one of the business lessons she learned earlier was to make more money than you spend.
[35:30] Angela learned how to create an effective message to promote her business and attract customers.
[38:51] By putting herself out there and taking on the risk of messing up and getting embarrassed and yelled at, she was able to learn and evolve until her business became a huge success.
[42:03] Angela had one goal in mind, and that is to finish the book in 13 weeks for her client.
[46:08] In the third year of Author Incubator, Angela was doing a lot of all nighters and hiring freelancers to help finish all the work.
[52:04] Angela believes that the key to building a successful business is to have W2 employees with good salary and who are committed to the company mission.
[1:03:19] Angela usually hires in pairs, which means she has two people doing the same job.
[1:08:16] Angela recommends the Archangel Academy for new entrepreneurs who want to make a difference.
[1:10:58] Angela’s last advice is to take action today and do not wait until you get it all figured out.

Fabulous 4 Questions:

📖 📚 Favorite Book(s)? Letters to a Young Poet by Rainer Maria Rilke, If I’m So Smart, Why Can’t I Lose Weight by Brooke Castillo, Finding Your Own North Star by Martha Beck, Illusions by Richard Bach, A Return to Love by Marianne Williamson, A Course in Miracles by Dr. Helen Schucman
🙌😎 Favorite Amazon.com purchase? Amazon Prime anything, recently: iPhone X Case.
🌱💸 Favorite Tool that's GROWN your Business? Slack, Basecamp, Zoom, & Kajabi
💭💡 BIGGEST Challenge keeping your Business from GROWING? Hiring people that are aligned with the vision. And staying on top of our Backlog of applications / finding the very best authors from hundreds of applications each week.