254: How a Ukrainian Waiter in Dubai, Facing Overwhelming Challenges, Evolved to an eCommerce Titan (Anatoliy Labinskiy of GSM Growth Agency)

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Background on Anatoliy Labinskiy of GSM Growth Agency:

Anatoliy Labinskiy is the Founder of GSM Growth Agency, an eCommerce growth agency that helps brands grow to 6–7 figures in revenue. He is a self-made entrepreneur, family man, eCommerce expert, and holder of 4-time Two Comma Club awards. His life story exemplifies how everything works against you when it comes to success. Starting as a waiter in a Dubai restaurant, Anatoliy found a way to begin his entrepreneurial journey and, in 5 years, turned it into a seven-figure eCommerce business. His success in eCommerce wasn’t by luck. It took a ton of determination, resilience, hundreds of hours of self-teaching, and, most importantly, the will to never give up.

Today, GSM Growth Agency is helping e-commerce entrepreneurs maximize opportunities by providing a professional team to work on their businesses — from day one. Anatoliy and his team at GSM Growth combine the power of PPC, Paid Social Networks, Conversion Rate Optimisation, Content Creation, Influencer Marketing, and Customer Lifetime Maximisation into a Proven eCommerce Growth Framework. His relentless pursuit of excellence and ability to harness the power of digital channels has made Anatoliy Labinskiy and GSM Growth Agency a formidable team in the realm of business growth.

Time-Stamped Show Notes:

  • [1:01] Anatoliy Labinski is the Founder of GSM Agency, which focuses on Shopify store owners who want to scale their brand to the next level.
  • [2:01] Currently, they have more than 35 clients. One of their biggest client has already made $6.5 million with the help of their system.
  • [3:00] In the early days of the business, Anatoliy started by helping clients in the dropshipping space and eventually shifted to branded stores.
  • [6:40] Anatoliy explains the common mistake of brand owners and why they cannot scale further.
  • [8:19] Most of their clients are in the US, but they also have clients in Canada, Australia, and New Zealand.
  • [9:06] Being online and sharing his story is one way for Anatoliy to find new clients.
  • [10:36] Anatoliy talks about the unique name of his first store.
  • [11:34] By following the steps of his mentor, he made his first $8,000 in eCommerce.
  • [13:18] Anatoliy has a valuable advice for people who are starting an eCommerce business.
  • [16:13] Being overwhelmed with too much information can be a bad thing, according to Anatoliy.
  • [25:31] Growing up in an average family in Ukraine with not much money, Anatoliy seldom had the chance to travel outside of their city.
  • [26:52] Just to get extra money for himself, he had to do physical and hard work. He continues to share his early life story in Ukraine.
  • [30:16] At 18 years old, Anatoliy learned that he had the talent for sales.
  • [31:42] Wanting to leave Ukraine and see the world, Anatoliy accepted a job as a food runner in UAE.
  • [34:22] Because of the war in Ukraine, Anatoliy took all the ladies in his family out of Ukraine.
  • [36:29] During his time in UAE, Anatoliy worked in Cipriani, which is a restaurant in the middle of the Formula 1 circle.
  • [40:50] In 2015, Anatoliy and his wife decided to move to Dubai but he was still experiencing financial problems.
  • [41:22] In order to increase his opportunity for a better job and higher salary in Dubai, he continued to hustle and sell himself to different companies. He encountered so many failures and nobody hired him.
  • [46:29] Finally, he got hired as a salesperson in a construction firm in Dubai. However, his financial problems were still not over. He also found out that his wife was pregnant.
  • [54:17] Anatoliy just got a call for an opportunity to work in a gas and oil company in Dubai, which was his dream.
  • [58:19] In order to save money, he had to send his pregnant wife back to Ukraine. He had to move to a two bedroom apartment with 7 people inside. This is also where he read the book Rich Dad, Poor Dad by Robert Kiyosaki, which changed his mind forever.
  • [1:01:37] Seeing their head of sales get fired instantly and kicking him out of the street, Anatoliy learned his biggest life lesson.
  • [1:03:41] Middle of August 2017, Anatoliy decided to go into eCommerce. He knew that this is what he wants to do for the rest of his life.
  • [1:06:54] Anatoliy created his first online store in 2017 using all his savings.
  • [1:07:44] Even though it was against company policy for him to leave his work, Anatoliy went back to Ukraine to be with his wife during her childbirth delivery.
  • [1:10:32] Working on 5 different jobs, he started earning more and putting the money on ads to promote his store. However, he only got 2 sales so far.
  • [1:14:36] In January 2018, Anatoliy received a call that he lost everything.
  • [1:17:30] Anatoliy took a chance and joined a $47 per month mastermind program, and in the next 15 days he earned his first $8,000 sales on his online store. This is when he realized that he can generate income with eCommerce.
  • [1:25:44] Anatoliy shares his most important message about never quitting even when everything fails.
  • [1:28:16] Two books were extremely influential to Anatoliy and pushed him further to succeed.

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The Fabulous 4 Questions:

  1. 📖📚 Favorite Books? Be Obsessed or Be Average by Grant Cardone, The Miracle Morning by Hal Elrod
  2. 🙌😎 Favorite Amazon.com purchase? DJI Microphone
  3. 🌱💸 Favorite Tool that's GROWN your Business? Go high level CRM, ClickFunnels
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Searching for A level managers

Key Point from Our Episode with Anatoliy Labinskiy:

  • “Believe me, I am doing what I have to and everything is great, but nothing is great. Everything is awful, everything is so ugly, everything is so bad, I lost myself, I was like a zombie inside as well. Two times I almost had a car crash just because I was slept during the driving. Two times I almost got an accident on the highway. Always during at home I was so exhausted I got to sleep on the highway. And my friends keep telling me, stop it, don’t do it, it doesn’t work what you are doing. I was not listening to anyone because I know that I’m going to be that one person who is going to succeed.”

Resources Mentioned:

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