254: 255: How a Woman from Estonia is Pioneering the Future of Skin Care Through AI – Anastasia Georgievskaya of Haut.AI

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Background on Anastasia Georgievskaya of Haut.AI:

Anastasia Georgievskaya is the CEO and co-founder of Haut.AI, an Estonian AI-powered skin analytics SaaS platform delivering uniquely personalized skincare recommendations and diagnostics for retail and skin wellness applications. Haut.AI is a leading European AI company delivering hyper-personalized skincare and beauty experiences. Backed by its best-in-class research, science, and tech teams, Haut.AI’s SaaS platform was trained on 3 million data points to evaluate more than 150 unique multidimensional face biomarkers to deliver interactive, customized aesthetic recommendations—with just the quick snap of a selfie.

The Haut.AI platform is already being used by the world’s leading beauty and skincare brands including Ulta and Beiersdorf. As a proudly women-led company, Haut.AI’s mission is to make personalized skincare, powered by AI, the new standard for global beauty and wellness brands.

Time-Stamped Show Notes:

  • [1:56] Anastasia explains how her company uses AI in the skin care business.
  • [3:12] Currently, Haut AI has 29 employees and around 90 clients around the world.
  • [4:16] When it comes to pitching the business, Anastasia considers it universal and easier to accomplish.
  • [7:48] Anastasia explains more about certain decisions that are carried out by their AI algorithm.
  • [12:18] Some outcomes and decisions of the AI algorithm cannot be explained but Anastasia points out that there are always people within the loop that would check if the results are making sense.
  • [18:41] More in-depth discussions on how AI comes up with its decisions.
  • [24:08] Not being able to know how an AI makes its decision can raise some concerns.
  • [24:40] The benefits and disadvantages of AI.
  • [28:13] Austin is curious if Anastasia considers Google Maps as an AI.
  • [29:05] AI has been around since the 1980s. Anastasia also mentions a book entitled AI Superpowers by Kai-Fu Lee, which talks about the emergence of AI.
  • [32:07] Anastasia discusses how they make money from her AI startup.
  • [40:01] The early part of her career started as a scientist-in-training. Anastasia worked as a research assistant, which has nothing to do with AI.
  • [41:12] When Anastasia met her mentor and Co-Founder, she got into the startup life.
  • [43:56] In the beginning, she had two jobs, her day job and the startup. When she was making money on the startup, she decided to totally focus on it and build the company.
  • [45:00] Anastasia shares some of the highlights of building up her startup in its early days.
  • [47:47] For Anastasia, if money is the only motivation for building a startup, then it’s not the way to go.
  • [50:39] In the workplace, attitude can sometimes be more important than skills, according to Anastasia.
  • [52:32] Initially, Anastasia and her Co-Founder wanted to go to the medical field but they eventually decided to try the beauty space.
  • [56:18] The gradual growth of Haut AI from 2018 to 2022.
  • [1:02:02] Their revenue today is under $10 million.
  • [1:08:27] There are a number of big tech companies that came from Estonia. Skype and Pipedrive are Estonian companies.
  • [1:11:58] Anastasia talks about the importance of email marketing and having a good website and social media presence.
  • [1:16:47] Over the past year, Anastasia and her team focused on product development and some of their product changes came from their clients.
  • [1:21:10] Last words of wisdom from Anastasia.

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The Fabulous 4 Questions:

  1. 📖📚 Favorite Books? The Future is Faster Than You Think by Peter Diamandis
  2. 🙌😎 Favorite Amazon.com purchase? 3D Sleep Mask
  3. 🌱💸 Favorite Tool that's GROWN your Business? MIRO and Excel Pivot Table
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Expectations from AI

Key Point from Our Episode with Anastasia Georgievskaya:

  • “Because it’s really good just to meet motivational people. Sometimes you get such a great energy boost just talking to someone who’s passionate about something. It doesn’t really have to be your field.”

Resources Mentioned:

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