193: How a Shark Tank Star bounced back from Bankruptcy… Aaron Marino of Alpha M

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Background on Aaron Marino of Alpha M:

In 2006, Aaron Marino started a men’s image consulting firm, Alpha M. Image Consulting, to help average men with simple common-sense advice; aimed to enhance their image, style, grooming, fashion and most importantly their confidence. Aaron Marino has been featured in countless publications, as well as guest appearances on various television and radio programs, both locally, as well as nationally.

For almost 15-years, Aaron Marino has worked with thousands of men from around the world, helping them with their personal style, grooming, fashion, image, wardrobe, and even dating. Through his weekly YouTube posts, Aaron Marino covers a host of topics in the area of men’s style, fashion, grooming, and even personal responsibility.

Aaron Marino has not only expanded his reach with his viral videos but also with a variety of products such as the now-retired style system that was featured on the ABC’s Shark Tank. He had a second appearance on Shark Tank with his men's grooming company, Pete & Pedro. The company has been a sensation with the tongue-in-cheek humor. Putting all humor aside, however, these Pete & Pedro products have received amazing reviews and faithful repeat clientele. Other companies that he owns include Tiege Hanley, MENfluential Media, and ENEMY. He is also the author of the bestselling ebook The Male Style Guide, The Confidence Course, and The Virtual Consultant Training Foundation Program which are available in the AaronMarino Store.

Time-Stamped Show Notes:

  • [2:14] People would probably recognize Aaron Marino from his YouTube channel called Alpha M. He has also appeared twice in Shark Tank.
  • [4:55] Aaron shares his schedules and daily routine.
  • [6:53] YouTube is a major revenue stream for Aaron.
  • [8:42] Aaron explains how to make money on YouTube.
  • [12:35] There was really no big grand plan for Aaron to create multiple businesses.
  • [16:05] After graduating from college, Aaron moved to Atlanta hoping to build his own fitness center. Since he was a young boy, he dreamed of owning and running a fitness center.
  • [20:56] There are some lessons that Aaron shares with everyone when it comes to investors and partners in business.
  • [23:25] Filing bankruptcy and having no backup plan was the lowest point in his life.
  • [28:02] In 2006, Aaron tried his hand at image consulting after helping a friend look good for his date.
  • [33:12] During the early days of his image consulting, Aaron still had no idea how much he would charge his customers.
  • [35:55] Growing up, Aaron was always going to discount stores to shop for clothes.
  • [42:49] Selling apparel can be a nightmare according to Aaron.
  • [43:55] When he finally hit the six-figure mark, it was the first time in his life that he wasn’t thinking about money and everything became a lot better.
  • [49:06] Aaron emphasizes the importance of having a strong work ethic in order to be successful as an entrepreneur.
  • [51:48] In 2013, he started his own product line, which proved to be a big success.
  • [57:24] Aaron talks about how he ended up going to Shark Tank.

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  • [36:57] Nejc from Slovenia is in a group call with Austin talking about the criticisms that the podcast is getting. As a Patreon member, you get to be a part of a growing community that helps each other grow and develop as an entrepreneur. Join us at millionaire-interviews.com/patreon
  • [37:47] Tam from Japan is one of our Patreon members who needs some help with his business. But it seems like he’s having some difficulties with his internet connection. If you want to know how Austin can help you out with in our one-on-one Patreon call, then become a member today by signing up at millionaire-interviews.com/patreon

Fabulous 4 Questions:

  1. 📖📚 Favorite Books? I don't read.
  2. 🙌😎 Favorite Amazon.com purchase? My Brooks running shoes.
  3. 🌱💸 Favorite Tool that's GROWN your Business? Shopify.
  4. 💭💡 BIGGEST Challenge keeping your Business from GROWING? Staying focused and not trying to do too much.

Key Point from the Interview:

  • “One thing I’m able to do is stay focused and work hard when it’s not sexy and when you’re not getting rewarded. Everything is all great when people are patting you on the back and saying great job and you’re getting the admiration from people but do you have the ability to focus and work hard when it’s not fun. When you’re not getting or seeing the results or seeing your bank account grow. Are you able to work hard and stay disciplined when it’s not sexy and it’s not fun. And it really does boil down to work ethic.”

Resources Mentioned:

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