P45: Launching a New Coffee Brand that Boosts Brain Function – David Stroud of Pivot Cold Brew
Video & Audio of Our Call:
Background:
David Stroud envisioned, developed, and launched Pivot Coldbrew, an innovative ready-to-drink cold brew that combines premium specialty coffee with advanced science to deliver unprecedented results. His area of expertise includes mostly Sales, Operations, Marketing, and Retail. In the past, David created retail and distribution strategies with world’s largest retailers, including Wal-Mart, Target, Amazon, Best Buy, and Apple, driving record-setting sales for industry’s largest entertainment franchises including The Lion King, Shrek, Fast and Furious, and Jurassic Park generating nearly $50B in consumer sales.
Pivot Coldbrew is the world’s first premium, single-source, arabica coffee, infused with a custom-formulated adaptogenic and nootropic energy stack that works in perfect harmony with caffeine. The result is a delicious, completely revolutionary cold brew that delivers a more sustained energy, and promotes calm focus and clarity, while cushioning the dreaded post-caffeine crash.
Time-Stamped Show Notes:
- [0:40] David Stroud explains what Pivot Coldbrew is all about.
- [2:11] Pivot Coldbrew is focusing on a more mellow blend instead of taking the route of the popular over-roasted flavor.
- [5:47] They are working with an ethnobotanist to get the best ingredients and mixture for their cold brew.
- [7:57] David shares the story of how he got started with the idea of Pivot Coldbrew.
- [10:23] At 22 years old, David worked at Disney in their strategic planning and finance department. Later on, he joined Universal.
- [13:42] Working with smaller companies, David had to hone and polish his decision-making ability.
- [16:16] The production facility of Pivot Coldbrew was handling all of the manufacturing process, which means they are doing everything, including the branding, packaging, strategy-making, and others.
- [18:48] David describes their cold brew coffee manufacturing process.
- [22:25] COVID had a big impact in starting and launching the business.
- [23:08] The strong passion for cold brew coffee started when David found success in experimenting with his sweet ginger flavor.
- [27:49] The initial plan for Pivot Coldbrew involves a lot of brand building.
- [29:31] They are going for the conventional distribution through retailers and grocers.
- [31:43] Using a third-party sales agency called Thrive Natural, they are hoping to own the market in Southern California while expanding nationally.
- [36:13] Austin offers a suggestion regarding the packaging, brand logo, and how to make the product stand out.
- [39:36] David is currently leaning more on gaining market share to make them more suitable for acquisition.
- [42:42] Pivot is focusing on gamers and micro-influencers to reach more people.
Fabulous 4 Questions:
- 📖📚 Favorite Books? The Untethered Soul by Michael Singer
- 🙌😎 Favorite Amazon.com purchase? Promeal Bars
- 🌱💸 Favorite Tool that's GROWN your Business? OMG I need one!
- 💭💡 BIGGEST Challenge keeping your Business from GROWING? Limited resources
Key Point from the Interview:
- “Pivot Coldbrew is basically the first ready to drink nootropic based cold brew coffee out in the market, and nootropics are plants that are really nourishing to the brain and help with the cognitive abilities like focus, memory, and concentration.”
Resources Mentioned:
- Email: [email protected]
- LinkedIn: David Stroud
- Facebook: @PivotColdbrew
- Instagram: @PivotColdbrew
- PivotColdbrew.com
- Pivot Coldbrew Launches the World's First California Chill-Brew
- This Cold Brew Coffee Can Help Boost Your Brain Function
Secret Resources:
