P53: 🔥 Feedback Friday I 🔥 Hobby or Side Business? That is the Question… w/ Adam DeCamp of Alpine Tactical

Video & Audio of Our Call:

Time-Stamped Show Notes:

• [1:07] Adam launched his business a week before COVID. He sells tactical accessories and caters to mostly former military people.
• [3:53] One of Adam’s goals is to grow his presence and build a network.
• [5:25] Raine shares his experience of growing his brand and community.
• [9:32] The apparel business that Adam runs is called Llama Fury, which has a Shopify website and caters to military veterans.
• [12:56] Adam enjoys running both the Llama Fury business and his Alpine Tactical business or AlpineTacticalShop.com, which sells tactical accessories.
• [16:07] Doing a discount code is one of Raine’s suggestions for Adam’s tactical shop.
• [17:55] Adam wants to grow his business until he can finally quit his day job.
• [19:14] Raine recommends picking one of Adam’s pursuits and focusing on that.
• 26.15 In order to drive his point, Raine uses an analogy that he usually gives to a lot of people, including his daughter.
• [30:46] Since it looks like Adam enjoys doing his day job, Raine suggests that he should just probably acknowledge that he is a hobbyist and not a full-fledged entrepreneur. And that there is nothing wrong with it.
• [33:38] Austin asks if Adam considered doing his own cybersecurity company.
• [35:16] Adam talks more about his career and admits that he doesn’t love his job.
• [38:54] There is some content that Adam plans to create and upload on YouTube in the coming months.
• [44:22] According to Raine, before you get someone on board your business, you have to be crystal clear on your vision and what you’re really doing.
• [49:43] Again, Raine points out why Adam should clearly define if this is just a hobby or a serious business.
• [56:15] Quitting just might be one of the options for Adam.

Key Point from the Interview:

• Raine: “You can be successful going down any fucking road but you have to go down one. So you’re shifting, shifting, shifting, trying to position yourself for the best opportunity but it’s actually counterproductive. What you need is persistence in one lane. And that every road eventually leads to success but not if you keep turning back after two blocks and going maybe this isn’t it.”

Resources Mentioned:

• AlpineTacticalShop.com

Secret Resources:

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