P04: Growing a Children's Healthcare Business 👶… from Home 🏠… to 8-Figures a Year 💰 (Cortney Baker of KidsCare Home Health)

Video & Audio of Our Call:

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Background:

Cortney Baker of KidsCare Home Health tells her story of starting a business from the ground up. Dr. Cortney Baker was Texas Business Woman of the Year and CEO of one of the Top 100 Healthcare Leaders in the Nation. She is an award-winning entrepreneur, host of the podcast Conquering the Glass Ceiling with Dr. Cortney, researcher, author, TEDx speaker, and a nationally recognized authority on women’s leadership. She has been featured on FOX News, Forbes, iHeart Radio, and Huffington Post, among other publications.

As a leading authority on women’s leadership, mentor and business coach to female entrepreneurs, and mother of three, Dr. Cortney is working to decrease the gender gap by inspiring women to confidently take control of their own destinies through entrepreneurship.

Cortney’s on a mission to change the world—one company, one leader, one individual, one woman, one mother, one daughter, one legacy at a time. By speaking internationally for organizations, Fortune 500 companies, associations, and entrepreneurs, Dr. Cortney connects, inspires, empowers, and encourages her audiences to lead with confidence and integrity.

Time-Stamped Show Notes:

[1:03] KidsCare Home Health started in 2003 with ten patients, and today they have over 3,500 patients and 530 employees.
[2:51] Last year, they had gross revenue of $XXXXXXXX and they are hoping to double it this year.
[4:05] In 2012, Cortney decided to move away from the daily operations of her company. She went back to school to get a doctorate degree in leadership.
[5:05] Graduated in the top 4% of her class in high school and then became a single teenage mother six months later. Cortney shares the story of how she started her own company.
[12:07] Cortney shares the story of how she decided to start KidsCare Home Health.
[17:15] During the earliest days of KidsCare Home Health, they were sued by their former employer.
[20:07] In the first few months of their business, Cortney had no idea how to do the billings and they were not getting paid.
[23:40] Just by giving out flyers, they were able to grow their business tremendously.
[25:33] As Cortney was getting ready for her in-service, her cat urinated on their full-colored brochures, which almost broke her down.
[27:39] She learned a hard lesson when choosing a business partner.
[30:25] In 2005. her friend, who was also her director of nursing, was sabotaging her by stealing her company’s policies and procedures.
[33:03] In 2012, Cortney had a stroke and underwent brain surgery. She learned a good business lesson from this experience.
[41:23] After writing her book Unlimited: Conquering the Myth of the Glass Ceiling, Cortney didn’t know what to do and she didn’t feel that she has a purpose in life.
[42:32] According to Cortney, when you’re involved in healthcare, you are also involved in politics whether you like it or not, which makes it challenging.
[46:39] Cortney finally found something that she wanted to pursue, which involves mentoring young female entrepreneurs and helping them become leaders and CEOs.
[53:18] Today, Cortney is very happy seeing that she is making a difference mentoring young women and helping them grow in the business world.

Fabulous 4 Questions:

📖📚 Favorite Books? Unlimited: Conquering the Myth of the Glass Ceiling by Cortney Baker & The Lean Startup by Eric Ries
🙌😎 Favorite Amazon.com purchase? My Weighted Blanket
🌱💸 Favorite Tool that's GROWN your Business? Google/Calendly to streamline processes
💭💡 BIGGEST Challenge keeping your Business from GROWING? For my mentoring services, it would be people knowing about me so I can help them!

Key Point from the Interview:

“Don’t build a business to follow your passion, build a business to solve a problem that pisses you off.”

Resources Mentioned:

Secret Resources:

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Cortney Baker of KidsCare Home Health

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