P51: 🎊 Group Call XXIII 🎊 Revenue Goals, Online Marketing, & Sales Qs for Greg Rollett of Ambitious®

Video & Audio of Our Call:

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Background:

This is Group Call 23 and we have another amazing guest entrepreneur, Greg Rollett, who is the founder of Ambitious.com. Greg is one of our returning guests and you can check out his full story on Greg Rollett of Ambitious Media (on Episode 53). Joining Austin and Greg on this group call are other entrepreneurs from different parts of the country and the world. Some of the questions provided by the group focused on marketing plan, digital advertising, product sourcing, and trademarks and were answered proficiently by Greg.

Greg is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with financial advisors and small business owners from all over the world to create personality driven TV shows that drive their business. He is the host of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on Entrepreneur.com as well as Facebook Watch.

Greg is the founder of Ambitious.com, a media network that is known as “the voice of small business.” Through Ambitious.com and the Ambitious TV Network, they have been able to create hundreds of episodes for their clients that are now seen across the globe on Apple TV, Roku, Amazon Fire, Smart TV’s, iOS and Android devices and many other online and offline outlets. This gives small business owners an opportunity to be seen and heard by the people that they can best help. He also coaches small business owners to create their own videos by being their Virtual Video Producer.

Time-Stamped Show Notes:

  • [4:26] Greg: gives a brief update and background of his business. He also talks about the changes in revenue brought about by new products and transitions in business.
  • [9:21] Austin: jokes about Greg having free labor because of the kids. He is also curious about the new supplement product that Greg is currently offering.
  • [11:26] Greg: realized it was way more difficult to sell supplement products but he never thought of giving up.
  • [12:57] Adam: wants Greg to give a deeper explanation on how he creates opportunities and uses his funnel to pull people in.
  • [14:08] Greg: before he creates a new product or service, he always starts with a revenue goal.
  • [17:28] Adam: curious about how Greg comes up with his ideas and thinks that he can sell it.
  • [20:48] Greg: recommends selling it before creating the product.
  • [23:23] Tommy: has dog grooming products currently out in the market but he has a problem regarding product sourcing and other stuff.
  • [28:27] Greg: asks for Tommy’s email so he can recommend his business partner to help Tommy with product sourcing and finding the right distributors.
  • [32:35] Austin: notices that Greg is big on trademarks.
  • [32:51] Greg: talks about the advantages of a trademark.
  • [35:55] Alex: has several questions for Greg regarding the marketing plan.
  • [39:58] Greg: advises Alex on finding a high leverage partnership or venture partnership to drive more people to his list.
  • [45:22] Alex: asks Greg if they should shift their focus to paid advertising.
  • [46:06] Greg: offers some ideas on how to generate funds so that Alex can use it to spend on paid advertising.
  • [49:04] Adam: wants to find out how Greg got a partnership with Entrepreneur.com and how he leveraged it to get more clients.
  • [54:27] Austin: points out that sometimes people who offer him additional help are actually putting more work on him.
  • [56:17] Raine: thinks that you can waste a lot of money on digital ads if it is not done right. He and Greg continue to talk about digital advertising and why it is beneficial to the business.

Our Members on Group Call 005:

Key Point from Our Group Call:

  • Greg: “I would always recommend that you sell it however you’re gonna sell it, live or via sales page or whatever it is, and wait till you have buyers before you create the thing. Because I’ve seen so many good people spend weeks, months, and years creating a thing that nobody wants. And that’s the case more often than not, we think we know what our marketplace wants, we don’t. They will tell us what they want and the best way to tell us what they want is with their wallet.”

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