P33: 🎊 Group Call XV 🎊 Real Estate, Marketing, Branding, CRMs, & More!
Video & Audio of Our Call:
Background:
Lisa Wise graciously accepted our invitation to have this group call and help our Patreon members with their business issues. If you want to know more about Lisa and Nest DC, just listen to Episode 37. Lisa Wise, who is best described as a serial entrepreneur, is the co-founder and President of Nest DC, Roost DC, and Starling DC. Each company is anchored in real estate management and are entirely unique in their contribution to the city's housing landscape. Nest manages residential rental units throughout Washington, DC with a commitment to customer service and emphasis on quality spaces and excellent living experiences.
Aside from her work as the CEO at Nest DC, she also served as the Executive Director of a national environmental non-profit and as a field manager for Planned Parenthood Federation of America. She has served 4 years as Board President of La Clinica del Pueblo and currently serves as Commissioner Mayor on the DC Condo Association Advisory Council for the District of Columbia. With her broad range of experience, she can manage complex problems and projects, highly functional teams, and operate a large, socially responsible business with an eye toward a bottom-line result.
Time-Stamped Show Notes:
- [0:10] Lisa: provides an update on her and what she’s been up to since her interview with Austin.
- [7:04] Austin: loves the idea of the mural branding that Lisa made.
- [8:20] Lisa: gives a brief background of herself and how she started her business career.
- [16:27] Austin: curious about Lisa’s transition from Tucson to Washington DC.
- [24:47] Rob: has a question regarding employee benefits and how he can structure them effectively.
- [26:25] Lisa: suggests that Rob can get better rates on insurance, better 41K administrative services, and offer much better benefits that are compatible with the direction of the company.
- [34:46] Esther: from Switzerland, wants to know if Lisa uses CRM or ERP software for her business.
- [35:48] Lisa: uses a software program that is specific for the property management industry.
- [37:59] Austin: recommends checking out Capterra, which reviews different CRMs.
- [40:16] Esther: explains further what type of school she is running.
- [42:46] Austin: asks Esther if it’s difficult to do business in Switzerland.
- [44:14] Suds: wants to know how much time and money has Lisa dedicated to branding and marketing.
- [45:59] Lisa: chose to use the emotional marketing approach rather than go to the usual marketing space.
- [55:05] Raine: gave his own thoughts about Lisa’s marketing strategy, particularly her Instagram posts.
- [57:37] Lisa: shares a story of her office building being fired at by gunshot because it has Black Lives Matter and a gay pride flag on it.
- [1:00:41] Raine: curious if Lisa has some tenant horror stories.
- [1:04:39] Lisa: uses EOS (Entrepreneur Operating System) as a model for managing her company.
Our Members on Group Call 005:
Key Point from Our Group Call:
- Lisa: “Take care of your talent. Just embrace the people that have embraced your vision for your business. Take care of them and they’ll take care of you.”
Resources Mentioned:
- LinkedIn: LisaWise
- Facebook: @FlockDC
- Twitter: @chiefnester
- Instagram: @flock_dc
- Nest-DC.com
- The Business of Pride
- Flock Saw It Coming – A Case Study in Riding Out the Coronavirus Economy
- Inside The Mind Of a CEO – Lisa Wise of Flock DC
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Secret Resources:
