P31: 🎊 Group Call XIV 🎊 Angel Investor & B2B Startup Advisor is here to Help!
Video & Audio of Our Call:
Background:
For our 14th Group Call, we are joined by cybersecurity expert and angel investor, Jonathan Cogley, who is one of our former guests. If you want to know more about his entrepreneurial journey and how he grew his startup company to $20M a year, then check out Episode 85. Jonathan is a serial entrepreneur with several successful ventures including the cybersecurity company, Thycotic. His background is in computer science and programming. These days Jonathan still sits on the board for Thycotic and a few other companies. He recently launched a new venture, LogicBoost Labs to provide mentoring, guidance, investment and coaching to mostly B2B software startups.
Jonathan has spoken at over 100 enterprise technology events, appeared on The Wall Street Journal Radio, Fox TV and has been featured in notable publications such as The Washington Post, CNET, Yahoo! Finance and PC Magazine. Jonathan currently mentors startups on how to build their business and achieve success using lessons learned building his company. He also provides angel investment and sits on various advisory boards.
Time-Stamped Show Notes:
- [1:07] Jonathan: provides a quick background and update for his business and what he is doing since his interview with Austin.
- [5:10] Austin: wants to know more about LogicBoost Labs and how it could help startups and other B2B companies.
- [7:38] Jonathan: explains why he only works with B2B companies.
- [17:09] James: curious about how much tailoring you need to do to a product to fit a specific customer.
- [18:13] Jonathan: talks about focusing on a specific niche.
- [20:50] James: runs a defense technology company that provides tailored solution systems for the navy. He also gives a brief background about his company and the current issues they are facing.
- [28:49] Jonathan: offers key suggestions for James on how to handle their shift towards commercial businesses.
- [39:57] Derek: from Vancouver, Canada, runs an equipment manufacturing company with a very niche market. He has issues on reducing the time and cost to deliver machine parts and wants to create an online portal for their customers.
- [48:09] Jonathan: suggests that there are two different problems that Derek has to focus on.
- [49:44] Austin: offers a feedback to Derek about his problem on streamlining and organizing the order process.
- [53:35] Jonathan: advises Derek to think about where he is spending most of his time and hire a number two person that could help improve customer experience.
- [57:14] Erica: offers more suggestions for Derek on how to proceed with his plan to organize their parts ordering system.
- [1:07:06] Jonathan: talks about a possible opportunity that Derek could use to improve customer experience.
- [1:11:03] Austin: wants to put a timeline to solve Derek’s problem.
- [1:13:25] James: feels that him and Derek have similar roles in the company and it’s very hard to put your own brand on a company that you recently took over.
Our Members on Group Call 005:
Key Point from Our Group Call:
- Jonathan: “What does your customer do on a Monday morning at 9:45am? What does their day look like? What are the specifics of their day? What are the challenges that they’re dealing with? And then how can your product help those specific challenges through that day. So I would definitely say the more you focus on a specific niche, the more likely you are to be successful”
Resources Mentioned:
- LinkedIn: JonathanCogley
- Twitter: @jonathancogley
- Crunchbase: Jonathan-Cogley
- LogicBoostLabs.com
- Thycotic.com
- VMworld 2015 Trilogy Tech Talk with Jonathan Cogley
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