P13: 🎊 Group Call III 🎊 How to Get FREE PR…
Video & Audio of Our Call:
Background:
We made it to Group Call 3… Can you believe it? This was another Open Meeting with your host Austin Peek of Millionaire Interviews but we decided to keep it within the Public Relations topic. In doing so, my guest Megan Bennett of Light Years Ahead was the perfect fit! She worked to get two of her clients on our Podcast & it worked! Find out what made her pitch stand out from the others. If you want to hear the two guests she got on our podcast, then try episodes 155 & 157.
Want to know more about Megan Bennett? First off, you can hear her story on Episode 177 of our podcast. She is an expert in implementing solid PR programs for clients and making lasting impressions with the media. Some of Megan’s most memorable PR placements (for current and past clients) include: The Today Show, Good Morning America, The Doctors, Shape, The New York Times, Real Simple, HuffingtonPost.com, DailyCandy.com, About.com, FamilyCircle.com, Parenting.com, The Wall Street Journal, Redbook, Women’s World Daily and much more.
Megan’s other strength lies in her relationships with the clients. She communicates with the clients on a daily basis, understanding their needs, meeting their expectations and making them feel as if they are the only one. Megan is so passionate about reaching the maximum PR goals that she is virtually never “off the clock,” promoting their products and services 24/7.
Time-Stamped Show Notes:
- [1:41] Megan: What’s the first thing you should do when you want to sell or promote a product? Megan's Secret is using this software: Cision.
- [5:47] Megan: Offers another tip on how to write a compelling email pitch.
- [6:30] Austin: Suggests that Megan introduce herself to everyone – what an excellent host!
- [10:18] Mary: Has a question regarding sending pictures and images on your email pitch.
- [14:10] Megan: The third tip in promoting and selling is… To Make a Connection!
- [16:00] Megan: Get creative with your sales pitch.
- [20:48] Megan: If your sales pitch is not getting any response, what should you do? Megan offers a creative solution to this issue.
- [22:50] Austin: Suggests using “Edgy” Blog Posts Titles for your Cold Email Pitches.
- [23:37] Megan: Explains her 4-Times Rule in Sending Email Pitches.
- [24:12] Austin: Get Feedback from Random People instead of Your Family if possible.
- [28:06] Amy: Runs a commercial screen-printing shop and asks Megan different ways to reach out to the media.
- [30:06] Raine: Also helps out and offers a great tip for Amy.
- [33:56] Stephen: How Google Alerts can help your business? The group discusses this topic.
- [36:02] Austin: Confirms how intelligent Stephen is with his Google Alert idea.
- [37:19] Stephen: Talking about how not to sound insensitive when promoting your business during this challenging period.
- [41:00] Raine: He's sick and tired of receiving Covid19 emails from other companies.
- [43:39] Saveliy: Is from Moscow & asks how to create an effective email campaign for his business.
- [46:51] Megan: Discusses one her most successful pitches! Which involves a… Crystal Deodorant?
- [49:24] Megan: How about Non-Profits? She tells us how she successfully pitched a Non-Profit Organization where they made about $120,000 within a few months.
- [52:10] Megan: Gives us another example on Pitching… This time: a Supplement Product. This one actually failed & Megan tells us why…
- [54:12] Austin: Confirms that Megan is talking about 💩 “Poop” 💩 when she says the pills are suppose to make you “Regular”.
- [57:15] Megan: Shows her Public Relations DIY Virtual Training Session. It's for small businesses that can’t afford to hire a PR Firm!
Our Members on Group Call 003:
Key Point from Group Call 003:
- “If you’re going to write an email to an editor and it doesn’t come across, then try it again a couple of days later. Change the subject line, put Stalking You on the subject line, they will respond.” – Megan
Resources Mentioned:
- Cision: Software to help find Contact Info for PR Contacts – Manage Your Media In One Platform!
- DirectMail.com: For Sending out Mailers to for Advertising
- Google Alerts: A YouTube video on How to Set up Google Alerts to Help with Your Marketing.
- War Horses for Veterans: One of the many Non-Profit Organizations that Megan has helped with Public Relations
- Light Years Ahead: Megan's Amazing Full-Service Public Relations Company!
Secret Resources:
