P59: 🔥 Feedback Friday V 🔥 Creating Content to Improve a Pet Grooming Business (w/ Tommy Stockstill of All4Groomers)

Video & Audio of Our Call:

Time-Stamped Show Notes:

• [4:27] Tommy started selling his pet groomer products in 2019. He had a problem with the hinges in his product, which were supposed to be rust-resistant but they weren't.
• [8:55] Going worldwide and selling the company someday are some of Tommy’s goals in the future.
• [12:00] According to Raine, inventors have the most difficult and expensive path towards building a business.
• [13:18] A popular Facebook influencer reviewed Tommy’s grooming product and the exposure helped the business grow.
• [15:45] Tommy and Raine talk about trade shows. Tommy has been to two trade shows and he is trying to get into the biggest groomer trade show in the world in Hershey, Pennsylvania.
• [19:12] Raine shares an amusing story that shows the importance of branding.
• [22:25] Creating more content around the product is another tip that Raine heavily recommends to Tommy.
• [25:36] In terms of back orders, Raine thinks that it can be a good opportunity to show that a business really cares about its customers.
• [30:40] Austin is curious about what makes Tommy’s Groomer’s Wall different from ordinary cardboard or plastic materials that can easily be found around the house.
• [37:55] Another suggestion from Raine is to come up with a line of grooming products such as dog shampoos, conditioners, and nail clippers.
• [44:03] Tommy has been having problems finding people to make his Groomer’s Wall in China.
• [47:30] Zipfox.com is Raine’s new website where you can find new manufacturers from Mexico. Raine offers to find a manufacturer in Mexico that can help Tommy with his problems.
• [49:21] My Wife Quit Her Job is a podcast that is much recommended by Austin, which is going to help Tommy a lot, especially in eCommerce. Austin also offers more suggestions to improve Tommy’s business.
• [55:36] The All4Groomers website can be improved, especially the pictures, which according to Austin, kind of sucks.
• [57:17] More eCommerce tips from Raine.
• [1:02:27] After coming home from his day job, Tommy spends about 3 to 4 hours on All4Groomers.
• [1:03:38] The discussion shifts to the value and importance of time.
• [1:05:47] Raine wants to know how much Tommy needs to make in order for him to transition out from his day job into his All4Groomers business.

Key Point from the Interview:

• Raine: “Think about how you can make a plan to get to profitability because without you figuring that out, and turning a profit in this business, then what you are doing is actually a lifetime plan of working your day job, coming home, chatting with people for 3 hours at night, wishing that you were growing a business, not turning a profit, and continuing that on forever. This will never change if you don’t change that part, right?”

Resources Mentioned:

• Email: [email protected]
• Facebook: @groomerswall
• YouTube: All For Groomers
• All4Groomers.com
• ZipFox.com – The World's Best Factories at Your Fingertips (Raine’s new website)

Secret Resources:

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