P62: 🔥 Feedback Friday VI 🔥 Branding Craft Spirits in South Africa (w/ Gary Lubbe of Shipwrecked Brands)

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Time-Stamped Show Notes:

[1:20] Gary makes and sells alcohol. He has a distillery in Cape Town and produces mostly gin, rum, and carbonated drinks.
[4:43] Since he was 18 years old, Gary has been working in the alcohol industry. He also started his current business last year, and it’s been doing well amidst the pandemic.
[7:41] In order to grow his company, he is reinvesting everything he has earned back into the business.
[13:25] His first job in the wine industry was working in the wine tasting centers. His passion for wines and spirits grew from there and he decided to go into wine manufacturing and selling.
[16:43] In the future, Gary sees his alcohol products being consumed around the world.
[18:03] Gary explains why he prefers making spirits instead of wine.
[20:23] Social media is one area where Gary is currently having problems.
[23:03] Balancing cash flow is another thing that Gary is having some issues with.
[28:03] Even though Gary’s business is both B2B and B2C, the B2B side is doing much better with more constant revenue.
[31:08] Gary uses a flower ingredient that turns his gin from clear to blue. If you put tonic water, it will turn pink and Raine thinks it’s pretty cool.
[34:46] Marketing the product properly is another huge issue for Gary.
[38:21] Millennials are Gary’s target market.
[41:14] The discussion focuses on the pricing of the gin product.
[48:21] Austin and Raine suggest making a more premium and expensive alcohol product.
[52:59] Raine offers more tips and suggestions to improve branding, marketing, and others.
[1:05:31] Austin recommends more photos and videos at Gary’s website. Raine would love to see a video of the alcohol changing its color.
[1:11:30] In terms of looking for a distributor, Raine thinks that Gary won’t have too much problem with it.
[1:15:46] When it comes to managing people and being the boss, Gary is still in the learning stage.
[1:17:14] More feedback from Austin and Raine regarding managing people.
[1:26:19] According to Raine, the B2B aspect of the business should be Gary’s first step.

Key Point from the Interview:

Raine: “Raising your price, it’s a common thing. This is one of the most common things an entrepreneur deals with, is being scared to raise their prices. But I promise you, more people go out of business from not charging enough than from charging too much.”

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