P07: Behind the Scenes of Our Podcast 👀… a Coaching Call 📞 with Eric Gilbert-Williams
Video & Audio of Our Call:
Background:
Eric Gilbert-Williams of EGW Coaching schedules a call with Austin to coach me on what we need to focus on in order to drive up profits for the podcast… So we can keep doing this full-time… If you're interested in doing a free call with him go checkout: driveupprofits.com.
Eric is a Canadian Entrepreneur, Philanthropic Podcaster, Early Stage Business Mentor, Inventor and Author in Progress. He grew his last venture to 60 people, several million in annual revenue and reached the #20 spot for fastest growing company in Canada as per the Growth 500 list.
His Entrepreneurial journey began early with redemption from a troubled past. Since then, it has led him down an adventurous path of event production, B2B sales, a fastest growing construction company, software development, and business mentoring to help others drive up profits, and drive down stress.
Time-Stamped Show Notes:
- [2:51] Eric describes what his first coaching call is all about.
- [4:19] According to Austin, making a podcast more profitable can be difficult. He makes money mostly on sponsorship.
- [5:49] Austin discusses with Eric the revenue and the growth status of the Millionaire Interviews podcast. This year, the total revenue that this podcast could get is about $XX,XXX.
- [8:00] A personal net income of over $XXX,XXX next year for Austin would make him feel a lot happier doing the podcast.
- [14:28] Increasing the number of sponsorship by calling ten to fifteen potential candidates that are previous guests in the show.
- [16:52] With Eric’s guidance, Austin will write a powerful and effective pitch to attract more sponsors to the podcast.
- [17:45] Austin shares a sample of one of his cold emails to potential sponsors.
- [19:51] Based on hearing sponsors on other business podcasts, Austin already has about a thousand potential target sponsors on his list.
- [24:14] Eric offers some tips on making a good sales pitch.
- [25:46] Being in the real estate business in the past, Austin has his fair share of cold emails and rejections from people.
- [28:54] The discussion proceeds to other revenue streams for podcasting.
- [29:22] Starting a business mastermind is one of Austin’s idea to get a second source of revenue.
- [32:19] Eric focuses on what Austin could do to the existing listeners and how to increase the number of listeners of the show.
- [36:54] Building and growing a community is very challenging for Austin.
- [43:35] Recapping on what Austin and Eric need to do to accomplish their goal.
Fabulous 4 Questions:
- 📖📚 Favorite Book(s)? The 4 Hour Work Week by Tim Ferriss
- 🙌😎 Favorite Amazon.com purchase? iRobot Roomba
- 🌱💸 Favorite Tool that's GROWN your Business? Zapier
- 💭💡 BIGGEST Challenge keeping your Business from GROWING? More podcast listeners
Key Point from the Interview:
- Eric: “This first call and every call starts and finishes the exact same way, you tell me what’s going on, tell me what the priorities are, what the hell is happening right now that we need to focus on and we’re going to tackle that problem as if we were partners and as if this company was my own as well. And with some actionable results that can be monitored and measured between now and the time of our next call.”
Resources Mentioned:
- LinkedIn: @EricGilbertWilliams
- Facebook: Eric.GilbertWilliams
- DriveUpProfits.com
- RockBottom2RockinIt.com – Eric’s podcast
- Calgary-Roofing.com
Secret Resources:
